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~isPartOf:"Tourism management perspectives : TMP"
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Marketing management
Brand image
531
Markenimage
531
Consumer behaviour
381
Konsumentenverhalten
381
Brand management
364
Markenführung
364
Brand
194
Markenartikel
186
Beziehungsmarketing
107
Relationship marketing
107
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72
Social web
72
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60
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Luxury goods
47
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Designation of origin
46
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46
Tourismusmarketing
46
Brand equity
45
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44
Personality psychology
42
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Destination management
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40
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34
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Marketingmanagement
32
Customer satisfaction
29
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25
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Kim, Kyung Hoon
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Aiello, Gaetano
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Akhtar, Pervaiz
1
Alvarez-Milán, Agarzelim
1
Avraham, Eli
1
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1
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1
Boronczyk, Felix
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Breuer, Christoph
1
Cai, Yuanyuan
1
Cambier, Fanny
1
Carnevale, Marina
1
Chan, Eugene Y.
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chen, Hao
1
Choi, Jeonghye
1
Cristofaro, Matteo
1
Davcik, Nebojsa S.
1
Davvetas, Vasileios
1
Faria, Rita Tamagnini
1
Faroque, Anisur Rahman
1
Felix, Reto
1
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1
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1
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Journal of business research : JBR
Tourism management perspectives : TMP
The journal of product & brand management
23
The journal of brand management : an international journal
16
European journal of marketing : EJM
15
Journal of marketing communications
11
Journal of the Academy of Marketing Science
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of marketing
9
Journal of marketing management : MM
9
Journal of strategic marketing
9
Cogent business & management
7
Journal of retailing and consumer services
6
The marketing review
6
International journal of internet marketing and advertising : IJIMA
5
International marketing review
5
International review on public and non-profit marketing
5
Journal of global marketing
5
Journal of promotion management : innovations in planning and applied research
5
Business horizons
4
European research studies
4
Journal of fashion marketing and management
4
Journal of marketing for higher education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Marketing intelligence & planning
4
The journal of asset management
4
EuroMed journal of business
3
European journal of marketing
3
Gabler Edition Wissenschaft / Innovatives Markenmanagement
3
International journal of advertising : the review of marketing communications
3
International journal of emerging markets
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of internet commerce
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Management research review
3
Marketing letters : a journal of research in marketing
3
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ECONIS (ZBW)
32
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1
Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Kim, Kyung Hoon
;
Jeon, Byung Joo
;
Jung, Hong Seob
;
Lu, Wei
- In:
Journal of business research : JBR
64
(
2011
)
11
,
pp. 1207-1211
Persistent link: https://www.econbiz.de/10009380528
Saved in:
2
How brand awareness relates to market outcome, brand equity, and the marketing mix
Huang, Rong
;
Sarigöllü, Emine
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 92-99
Persistent link: https://www.econbiz.de/10009549705
Saved in:
3
Giving green a second thought : modeling the value retention of green products in the secondary market
Majid, Kashef Abdul
;
Russell, Cristel Antonia
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 994-1002
Persistent link: https://www.econbiz.de/10010517123
Saved in:
4
Contributing clarity by examining brand luxury in the fashion market
Miller, Karen W.
;
Mills, Michael K.
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1471-1479
Persistent link: https://www.econbiz.de/10009620138
Saved in:
5
Towards a micro
conception
of brand personality : an application for print media brands in a French context
Valette-Florence, Rita
;
Barnier, Virginie de
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 897-903
Persistent link: https://www.econbiz.de/10009756863
Saved in:
6
Effects of advertising-evoked vicarious nostalgia on brand heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
7
Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.
;
Saenger, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
Saved in:
8
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
9
Influence of two modes of intergenerational communication on brand equity
Cai, Yuanyuan
;
Zhao, Guangzhi
;
He, Jiaxun
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 553-560
Persistent link: https://www.econbiz.de/10010496182
Saved in:
10
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
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