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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Sport event"
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Sport event
Sportveranstaltung
23
Sportmarketing
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Sports marketing
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10
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1995-2010
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Journal of business research : JBR
Journal of sports economics
122
European Sport management quarterly : ESMQ
110
Journal of sport management : the official journal of the North American Society of Sport Management
97
International journal of sport management and marketing : IJSMM
93
Sport marketing quarterly : preferred journal of the Sport Marketing Association
77
Sport management review
73
International journal of sport finance
60
International journal of sports marketing & sponsorship
59
Tourism management : research, policies, practice
44
Applied economics
27
International journal of event and festival management
25
Hamburg contemporary economic discussions
22
Sport, Business and Management : an international journal ; SBM
17
Tourism economics : the business and finance of tourism and recreation
16
Journal of travel and tourism marketing
15
Applied economics letters
14
Faculty research series / Holy Cross, Economics and Accounting
14
Tourism management perspectives : TMP
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
European journal of operational research : EJOR
11
Discussion paper series / IZA
10
International journal of forecasting
10
Journal of advertising research
10
Journal of promotion management : JPM
10
Sports event management : the Caribbean experience
10
Hamburg Contemporary Economic Discussions
9
African journal of business and economic research : AJBER
8
European journal of marketing : EJM
8
IZA Discussion Paper
8
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
8
Asian economic policy review : AEPR
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality marketing & management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Strategies in sports marketing : technologies and emerging trends
7
Tourism analysis : an interdisciplinary tourism & hospitality journal
7
Asia Pacific journal of marketing and logistics
6
Department of Economics working paper
6
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
6
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ECONIS (ZBW)
23
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1
Determinants of football TV audience : the straight and ancillary effects of the presence of the local team on the FIFA world cup
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 454-463
Persistent link: https://www.econbiz.de/10012494428
Saved in:
2
The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness
Lacey, Russell
;
Scheinbaum, Angeline Close
;
Finney, R. …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1222-1228
Persistent link: https://www.econbiz.de/10008696665
Saved in:
3
Sportsbooks and politicians : place your bet! ; teaching note
Raventós, Pedro
;
Zolezzi, Sandro
- In:
Journal of business research : JBR
64
(
2011
)
3
,
pp. 306-308
Persistent link: https://www.econbiz.de/10008859045
Saved in:
4
Sportsbooks and politicians : place your bet!
Raventós, Pedro
;
Zolezzi, Sandro
- In:
Journal of business research : JBR
64
(
2011
)
3
,
pp. 299-305
Persistent link: https://www.econbiz.de/10008859046
Saved in:
5
Patriot games? : determinants of responses to Chinese and foreign sponsors of the Beijing Olympics
Petrovici, Dan
;
Shan, Yujian
;
Gorton, Matthew
;
Ford, John B.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1324-1331
Persistent link: https://www.econbiz.de/10010530658
Saved in:
6
Sponsorship and shareholder value : a re-examination and extension
Deitz, George D.
;
Evans, Robert D. <Jr.>
;
Hansen, John D.
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1427-1435
Persistent link: https://www.econbiz.de/10009757096
Saved in:
7
Leveraging sponsorship with corporate social responsibility
Uhrich, Sebastian
;
Koenigstorfer, Joerg
; …
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 2023-2029
Persistent link: https://www.econbiz.de/10010380080
Saved in:
8
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
9
Business legacy planning for mega events : the case of the 2022 World Cup in Qatar
Kaplanidou, Kyriaki
;
Al Emadi, Ahmed
;
Sagas, Michael
; …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4103-4111
Persistent link: https://www.econbiz.de/10011553929
Saved in:
10
Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects
Raithel, Sascha
;
Taylor, Charles Raymond
;
Hock, Stefan J.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3788-3794
Persistent link: https://www.econbiz.de/10011515263
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