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Effects of age, need for cognition, and affective intensity on advertising effectiveness
McKay-Nesbitt, Jane; Manchanda, Rajesh V.; Smith, Malcolm C. - In: Journal of business research : JBR 64 (2011) 1, pp. 12-17
Persistent link: https://www.econbiz.de/10008806368
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Retailers' offerings and elderly consumers' need : do retailers understand the elderly?
Lumpkin, James R.; Hite, Robert E. - In: Journal of business research : JBR 16 (1988) 4, pp. 313-326
Persistent link: https://www.econbiz.de/10003579043
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Culture and age as moderators in the corporate reputation and loyalty relationship
Bartikowski, Boris; Walsh, Gianfranco; Beatty, Sharon E. - In: Journal of business research : JBR 64 (2011) 9, pp. 966-972
Persistent link: https://www.econbiz.de/10009241411
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Contributing clarity by examining brand luxury in the fashion market
Miller, Karen W.; Mills, Michael K. - In: Journal of business research : JBR 65 (2012) 10, pp. 1471-1479
Persistent link: https://www.econbiz.de/10009620138
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Luxury purchasing among older consumers : exploring inferences about cognitive age, status, and style motivations
Amatulli, Cesare; Guido, Gianluigi; Nataraajan, Rajan - In: Journal of business research : JBR 68 (2015) 9, pp. 1945-1952
Persistent link: https://www.econbiz.de/10011384201
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Predicting total health care costs of Medicaid recipients : an artificial neural systems approach
Morrison, Joyce R. (contributor) - In: Journal of business research : JBR 40 (1997) 3, pp. 191-197
Persistent link: https://www.econbiz.de/10001230102
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Towards a framework of healthy aging practices
Yen, Dorothy; Cohen, Geraldine; Wei, Liyuan; Asaad, Yousra - In: Journal of business research : JBR 142 (2022), pp. 176-187
Persistent link: https://www.econbiz.de/10013168122
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Does age matter? : the impact of SMEs age on the relationship between knowledge sourcing strategy and internationalization
Santoro, Gabriele; Mazzoleni, Alberto; Quaglia, Roberto; … - In: Journal of business research : JBR 128 (2021), pp. 779-787
Persistent link: https://www.econbiz.de/10012494538
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Millennial Chinese consumers' perceived destination brand value
Luo, Jun; Dey, Bidit Lal; Yalkin, Cagri; Sivarajah, … - In: Journal of business research : JBR 116 (2020), pp. 655-665
Persistent link: https://www.econbiz.de/10012257666
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Innovation and technology for the elderly : systematic literature review
Mostaghel, Rana - In: Journal of business research : JBR 69 (2016) 11, pp. 4896-4900
Persistent link: https://www.econbiz.de/10011588642