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The impact of virtual, augmented and mixed reality technologies on the customer experience
Flavián Blanco, Carlos; Ibáñez-Sánchez, Sergio; … - In: Journal of business research : JBR 100 (2019), pp. 547-560
Persistent link: https://www.econbiz.de/10012024008
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The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos; Ibáñez-Sánchez, Sergio; … - In: Journal of business research : JBR 123 (2021), pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
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The root cause of innovation system problems : formative measures and causal configurations
Jenson, Ian; Leith, Peat; Doyle, Richard; West, Jonathan; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5292-5298
Persistent link: https://www.econbiz.de/10011589784
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Innovation system problems : causal configurations of innovation failure
Jenson, Ian; Leith, Peat; Doyle, Richard; West, Jonathan; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5408-5412
Persistent link: https://www.econbiz.de/10011590374
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An entrepreneurial marketing process perspective of the role of intermediaries in producing innovation outcomes
Jenson, Ian; Doyle, Richard; Miles, Morgan P. - In: Journal of business research : JBR 112 (2020), pp. 291-299
Persistent link: https://www.econbiz.de/10012230594
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Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, Tim - In: Journal of business research : JBR 88 (2018), pp. 388-396
Persistent link: https://www.econbiz.de/10011869845
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Avoiding the dark side of positive online consumer reviews : enhancing reviews' usefulness for high risk-averse travelers
Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: Journal of business research : JBR 68 (2015) 9, pp. 1829-1835
Persistent link: https://www.econbiz.de/10011384129
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New members' integration : key factor of success in online travel communities
Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: Journal of business research : JBR 66 (2013) 6, pp. 706-710
Persistent link: https://www.econbiz.de/10009739967
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Influencers on Instagram : antedecents and consequences of opinion leadership
Casaló, Luis V.; Flavián Blanco, Carlos; … - In: Journal of business research : JBR 117 (2020), pp. 510-519
Persistent link: https://www.econbiz.de/10012287955
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Be creative, my friend! : engaging users on Instagram by promoting positive emotions
Casaló, Luis V.; Flavián Blanco, Carlos; … - In: Journal of business research : JBR 130 (2021), pp. 416-425
Persistent link: https://www.econbiz.de/10012544844