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The root cause of innovation system problems : formative measures and causal configurations
Jenson, Ian; Leith, Peat; Doyle, Richard; West, Jonathan; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5292-5298
Persistent link: https://www.econbiz.de/10011589784
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Innovation system problems : causal configurations of innovation failure
Jenson, Ian; Leith, Peat; Doyle, Richard; West, Jonathan; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5408-5412
Persistent link: https://www.econbiz.de/10011590374
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An entrepreneurial marketing process perspective of the role of intermediaries in producing innovation outcomes
Jenson, Ian; Doyle, Richard; Miles, Morgan P. - In: Journal of business research : JBR 112 (2020), pp. 291-299
Persistent link: https://www.econbiz.de/10012230594
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Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk; Yu, Jihye; Seo, Yuri; Ko, Eunju - In: Journal of business research : JBR 130 (2021), pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
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Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju; Ko, Eunju - In: Journal of business research : JBR 69 (2016) 9, pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
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Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, Tim - In: Journal of business research : JBR 88 (2018), pp. 388-396
Persistent link: https://www.econbiz.de/10011869845
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Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.; Ko, Eunju - In: Journal of business research : JBR 65 (2012) 10, pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
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In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.; Ko, Eunju - In: Journal of business research : JBR 134 (2021), pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
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Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min; Witmaier, Alexander; Ko, Eunju - In: Journal of business research : JBR 131 (2021), pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
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Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju; Phau, Ian; Aiello, Gaetano - In: Journal of business research : JBR 69 (2016) 12, pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488