Narrow search
Showing 1 - 10 of 39
Cover Image
Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco; Albrecht, Arne K.; Hofacker, Charles F. - In: Journal of business research : JBR 69 (2016) 3, pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Cover Image
A test of the effects of competition on consumer brand selection processes
Laroche, Michel - In: Journal of business research : JBR 31 (1994) 2, pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
Cover Image
Discount venture brands : self-congruity and perceived value-for-money?
Baker, Thomas L.; Chari, Simos; Daryanto, Ahmad; … - In: Journal of business research : JBR 116 (2020), pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
Cover Image
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie; Pelsmacker, Patrick de; Verhellen, Yann - In: Journal of business research : JBR 83 (2018), pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Cover Image
Parental style and consumer socialization among adolescents : a cross-cultural investigation
Yang, Zhiyong; Kim, Chankon; Laroche, Michel; Lee, Hanjoon - In: Journal of business research : JBR 67 (2014) 3, pp. 228-236
Persistent link: https://www.econbiz.de/10010245289
Cover Image
Investigating links between cultural orientation and culture outcomes : immigrants from the former Soviet Union to Israel and Germany
Dose, David; Walsh, Gianfranco; Ruvio, Ayalla; Segev, Sigal - In: Journal of business research : JBR 82 (2018), pp. 281-289
Persistent link: https://www.econbiz.de/10011771896
Cover Image
Special issue: Impact of culture on marketing strategy
Laroche, Michel (contributor) - 2009
Persistent link: https://www.econbiz.de/10003887508
Cover Image
Acculturaton to the global consumer culture: scale development and research paradigm
Cleveland, Mark; Laroche, Michel - In: Journal of business research : JBR 60 (2007) 3, pp. 249-259
Persistent link: https://www.econbiz.de/10003429512
Cover Image
Building and testing models of consumer purchase intention in competitive and multicultural environments
Teng, Lefa; Laroche, Michel - In: Journal of business research : JBR 60 (2007) 3, pp. 260-268
Persistent link: https://www.econbiz.de/10003429514
Cover Image
Cross-cultural differences in crowd assessment
Pons, Frank; Laroche, Michel - In: Journal of business research : JBR 60 (2007) 3, pp. 269-276
Persistent link: https://www.econbiz.de/10003429521