Narrow search
Showing 1 - 10 of 11
Cover Image
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu; Zhu, Chengfeng; Septianto, Felix - In: Journal of business research : JBR 153 (2022), pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Cover Image
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon; Seo, Yuri; Septianto, Felix; Ko, Eunju - In: Journal of business research : JBR 141 (2022), pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Cover Image
Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement
Kemper, Joya A.; Bai, Xue; Zhao, Fang; Chiew, Tung Moi; … - In: Journal of business research : JBR 142 (2022), pp. 875-885
Persistent link: https://www.econbiz.de/10013169465
Cover Image
The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix; Ye, Sheng; Northey, Gavin - In: Journal of business research : JBR 122 (2021), pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Cover Image
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix; Kemper, Joya A.; Chiew, Tung Moi - In: Journal of business research : JBR 110 (2020), pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
Cover Image
The role of imagery in promoting organic food
Septianto, Felix; Kemper, Joya; Paramita, Widya - In: Journal of business research : JBR 101 (2019), pp. 104-115
Persistent link: https://www.econbiz.de/10012103219
Cover Image
The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs
Septianto, Felix; An, Jake; Chiew, Tung Moi; Paramita, Widya - In: Journal of business research : JBR 99 (2019), pp. 12-22
Persistent link: https://www.econbiz.de/10012023400
Cover Image
The effects of political ideology and message framing on counterfeiting : the mediating role of emotions
Septianto, Felix; Northey, Gavin; Dolan, Rebecca - In: Journal of business research : JBR 99 (2019), pp. 206-214
Persistent link: https://www.econbiz.de/10012023602
Cover Image
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.; Septianto, Felix - In: Journal of business research : JBR 170 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Cover Image
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting; Zhao, Fang; Lee, Ji Min; Park, Jiwoon; … - In: Journal of business research : JBR 171 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014536007