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Facebook users' intentions in risk communication and food-safety issues
Wu, Chih-Wen - In: Journal of business research : JBR 68 (2015) 11, pp. 2242-2247
Persistent link: https://www.econbiz.de/10011389309
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Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine; Tsaousi, Christina; Hooijdonk, … - In: Journal of business research : JBR 132 (2021), pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
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Understanding online event experience : the importance of communication, engagement and interaction
Kharouf, Husni; Biscaia, Rui; Garcia-Perez, Alexeis; … - In: Journal of business research : JBR 121 (2020), pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
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Communicating crowdfunding campaigns : how message strategy, vivid media use and product type influence campaign success
Tafesse, Wondwesen - In: Journal of business research : JBR 127 (2021), pp. 252-263
Persistent link: https://www.econbiz.de/10012494374
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From virtual travelers to real friends : relationship-building insights from an online travel community
Kunz, Werner; Seshadri, Sukanya - In: Journal of business research : JBR 68 (2015) 9, pp. 1822-1828
Persistent link: https://www.econbiz.de/10011384126
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Time orientation and engagement with social networking sites : a cross-cultural study in Austria, China and Uruguay
Makri, Katerina; Schlegelmilch, Bodo B. - In: Journal of business research : JBR 80 (2017), pp. 155-163
Persistent link: https://www.econbiz.de/10011771478
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The moderating role of socio-semantic networks on online buzz diffusion
Lee, Hyejun; Lee, Dong-il; Kim, Taeho; Lee, Juhyun - In: Journal of business research : JBR 66 (2013) 9, pp. 1367-1374
Persistent link: https://www.econbiz.de/10009755989
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Discovering interest groups for marketing in virtual communities : an integrated approach
Wang, Kai-yu; Ting, I-hsien; Wu, Hui-ju - In: Journal of business research : JBR 66 (2013) 9, pp. 1360-1366
Persistent link: https://www.econbiz.de/10009755996
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What drives content creation behavior on SNSs? : a commitment perspective
Chen, Aihui; Lu, Yaobin; Wang, Bin; Zhao, Ling; Li, Ming - In: Journal of business research : JBR 66 (2013) 12, pp. 2529-2535
Persistent link: https://www.econbiz.de/10010233146
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Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi; Chiou, Jyh-Shen; Hsiao, Chih-Hui; … - In: Journal of business research : JBR 69 (2016) 6, pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234