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Understanding online event experience : the importance of communication, engagement and interaction
Kharouf, Husni; Biscaia, Rui; Garcia-Perez, Alexeis; … - In: Journal of business research : JBR 121 (2020), pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
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Does customer sex influence the relationship between perceived quality and share of wallet?
Babakus, Emin; Yavas, Ugur - In: Journal of business research : JBR 61 (2008) 9, pp. 974-981
Persistent link: https://www.econbiz.de/10003731220
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The role of conflict, culture, and myth in creating attitudinal commitment
Bodkin, Charles D.; Amato, Christie; Peters, Cara - In: Journal of business research : JBR 62 (2009) 10, pp. 1013-1019
Persistent link: https://www.econbiz.de/10003888177
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Consideration of an expected future deal in assessing the value of a present deal : forward-looking bargain shopping
Kwon, Kyoung-nan; Schumann, David W.; Fairhurst, Ann - In: Journal of business research : JBR 63 (2010) 1, pp. 84-90
Persistent link: https://www.econbiz.de/10003909554
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Impulse buying and variety seeking : a trait-correlates perspective
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of business research : JBR 63 (2010) 3, pp. 276-283
Persistent link: https://www.econbiz.de/10003959644
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Figuring companion-species consumption : a multi-site ethnography of the post-canine Afghan hound
Bettany, Shona; Daly, Rory - In: Journal of business research : JBR 61 (2008) 5, pp. 408-418
Persistent link: https://www.econbiz.de/10003709322
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Special issue: Understanding subsistence marketplaces
Viswanathan, Madhu (contributor) - 2010
Persistent link: https://www.econbiz.de/10003982068
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Understanding subsistence marketplaces : toward sustainable consumption and commerce for a better world
Viswanathan, Madhu; Rosa, Jose Antonio - In: Journal of business research : JBR 63 (2010) 6, pp. 535-537
Persistent link: https://www.econbiz.de/10003982071
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Marketing to subsistence consumers : lessons from practice
Weidner, Kelly L.; Rosa, Jose Antonio; Viswanathan, Madhu - In: Journal of business research : JBR 63 (2010) 6, pp. 559-569
Persistent link: https://www.econbiz.de/10003982088
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Transformative green marketing : impediments and opportunities
Polonsky, Michael Jay - In: Journal of business research : JBR 64 (2011) 12, pp. 1311-1319
Persistent link: https://www.econbiz.de/10009382480