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Retail format selection in on-the-go shopping situations
Benoit, Sabine; Evanschitzky, Heiner; Teller, Christoph - In: Journal of business research : JBR 100 (2019), pp. 268-278
Persistent link: https://www.econbiz.de/10012023802
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Forecast information and traditional retailer performance in a dual-channel competitive market
Yan, Ruiliang; Ghose, Sanjoy - In: Journal of business research : JBR 63 (2010) 1, pp. 77-83
Persistent link: https://www.econbiz.de/10003909552
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Collaboration strategy decision-making using the Miles and Snow typology
Lin, Chinho; Tsai, Hua-ling; Wu, Ju-chuan - In: Journal of business research : JBR 67 (2014) 9, pp. 1979-1990
Persistent link: https://www.econbiz.de/10010380092
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An integrative framework of cooperative advertising : should manufacturers continuously support retailer advertising?
Martín Herrán, Guiomar; Sigué, Simon Pierre - In: Journal of business research : JBR 70 (2017), pp. 67-73
Persistent link: https://www.econbiz.de/10011620251
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Targeted reminder advertising : retailers' new weapon against cart abandonment
Jiang, Baojun; Turut, Ozge - In: Journal of business research : JBR 180 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014556456
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National brand's competition with premium private labels : the role of context-dependent preferences
Choi, Seung-chan; Turut, Ozge - In: Journal of business research : JBR 165 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014333347
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Dynamic pricing strategies : uniform or discrimination for multi-channel retailing under platform-based supply chain competition
Li, Yimeng; Xiong, Yu; Zhou, Yu - In: Journal of business research : JBR 166 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014380327
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Presenting comparative price promotions vertically or horizontally : does it matter?
Feng, Shan; Suri, Rajneesh; Chao, Mike Chen-Ho; Koç, Ümit - In: Journal of business research : JBR 76 (2017), pp. 209-218
Persistent link: https://www.econbiz.de/10011713623
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Price fairness perceptions and customer loyalty in a retail context
Martin, William C.; Ponder, Nicole; Lueg, Jason E. - In: Journal of business research : JBR 62 (2009) 6, pp. 588-593
Persistent link: https://www.econbiz.de/10003853694
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How price complexity takes its toll : the neglected role of a simplicity bias and fairness in price evaluations
Homburg, Christian; Totzek, Dirk; Krämer, Melanie - In: Journal of business research : JBR 67 (2014) 6, pp. 1114-1122
Persistent link: https://www.econbiz.de/10010364509