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Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge; Loureiro, Sandra Maria Correia - In: Journal of business research : JBR 178 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014552014
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Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.; Jiang, Yangyang; Jha, Subhash - In: Journal of business research : JBR 136 (2021), pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
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Dynamic pricing and reference price effects
Prakash, David Z.; Spann, Martin - In: Journal of business research : JBR 152 (2022), pp. 300-314
Persistent link: https://www.econbiz.de/10013493986
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Failing to give the gift of improvement : when and why givers withhold self-improvement gifts
Reshadi, Farnoush - In: Journal of business research : JBR 165 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014331816
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Co-branding as a masstige strategy for luxury brands : desirable or not?
Quamina, La Toya; Xue, Melanie Tao; Chawdhary, Rahul - In: Journal of business research : JBR 158 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014281177
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Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick; Cui, Yuanyuan; Sledge, April; Das, Gopal - In: Journal of business research : JBR 162 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
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How do likes influence revenue? : a randomized controlled field experiment
Grahl, Jörn; Hinz, Oliver; Rothlauf, Franz; … - In: Journal of business research : JBR 167 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014383037
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Footwear consumer behavior : the influence of stimuli on emotions and decision making
Juárez-Varón, David; Mengual-Recuerda, Ana; Capatina, … - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014304052
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The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de; Machado, Joana César; Costa, Patrício - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
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Deliberation does not make the attraction effect disappear : the role of induced cognitive reflection
Padamwar, Pravesh Kumar; Kalakbandi, Vinay Kumar; … - In: Journal of business research : JBR 154 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10013468770