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Collaboration strategy decision-making using the Miles and Snow typology
Lin, Chinho; Tsai, Hua-ling; Wu, Ju-chuan - In: Journal of business research : JBR 67 (2014) 9, pp. 1979-1990
Persistent link: https://www.econbiz.de/10010380092
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Business simulation games with and without supervision : an analysis based on the TAM model
Pando-Garcia, Julián; Periañez-Cañadillas, Iñaki; … - In: Journal of business research : JBR 69 (2016) 5, pp. 1731-1736
Persistent link: https://www.econbiz.de/10011450979
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Presenting comparative price promotions vertically or horizontally : does it matter?
Feng, Shan; Suri, Rajneesh; Chao, Mike Chen-Ho; Koç, Ümit - In: Journal of business research : JBR 76 (2017), pp. 209-218
Persistent link: https://www.econbiz.de/10011713623
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Price fairness perceptions and customer loyalty in a retail context
Martin, William C.; Ponder, Nicole; Lueg, Jason E. - In: Journal of business research : JBR 62 (2009) 6, pp. 588-593
Persistent link: https://www.econbiz.de/10003853694
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How price complexity takes its toll : the neglected role of a simplicity bias and fairness in price evaluations
Homburg, Christian; Totzek, Dirk; Krämer, Melanie - In: Journal of business research : JBR 67 (2014) 6, pp. 1114-1122
Persistent link: https://www.econbiz.de/10010364509
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Exploring price fairness perceptions and their influence on consumer behavior
Malc, Domen; Mumel, Damijan; Pisnik Korda, Aleksandra - In: Journal of business research : JBR 69 (2016) 9, pp. 3693-3697
Persistent link: https://www.econbiz.de/10011515236
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For our valued customers only : examining consumer responses to preferential treatment practices
Xia, Lan; Kukar-Kinney, Monika - In: Journal of business research : JBR 67 (2014) 11, pp. 2368-2375
Persistent link: https://www.econbiz.de/10010401978
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Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.; Roy, Rajat; Sharma, Piyush - In: Journal of business research : JBR 141 (2022), pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
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Consumer perception of price fairness and dynamic pricing : evidence from Booking.com
Alderighi, Marco; Nava, Consuelo Rubina; Calabrese, Matteo - In: Journal of business research : JBR 145 (2022), pp. 769-783
Persistent link: https://www.econbiz.de/10013197951
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Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.; Brown, Brian P.; Johnston, Wesley J. - In: Journal of business research : JBR 72 (2017), pp. 80-92
Persistent link: https://www.econbiz.de/10011645485