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Congruity's role in website attitude formation
Wang, Sijun; Beatty, Sharon E.; Mothersbaugh, David L. - In: Journal of business research : JBR 62 (2009) 6, pp. 609-615
Persistent link: https://www.econbiz.de/10003854663
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Control of electronic channel affiliates : an exploratory study and research propositions
Gilliland, David I.; Rudd, John M. - In: Journal of business research : JBR 66 (2013) 12, pp. 2650-2656
Persistent link: https://www.econbiz.de/10010233740
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Experimental analysis of consumer channel-mix use
Oppewal, Harmen; Tojib, Dewi Rooslani; Louvieris, Panos - In: Journal of business research : JBR 66 (2013) 11, pp. 2226-2233
Persistent link: https://www.econbiz.de/10009787898
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Allocating a hybrid retailer's assortment across retail stores : bricks-and-motar vs. online
Bhatnagar, Amit; Syam, Siddhartha S. - In: Journal of business research : JBR 67 (2014) 6, pp. 1293-1302
Persistent link: https://www.econbiz.de/10010365131
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When does electronic word-of-mouth matter? : a study of consumer product reviews
Zhang, Jason Q.; Craciun, Georgiana; Shin, Dongwook - In: Journal of business research : JBR 63 (2010) 12, pp. 1336-1341
Persistent link: https://www.econbiz.de/10008747477
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From virtual travelers to real friends : relationship-building insights from an online travel community
Kunz, Werner; Seshadri, Sukanya - In: Journal of business research : JBR 68 (2015) 9, pp. 1822-1828
Persistent link: https://www.econbiz.de/10011384126
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E-commerce technology adoption : a Malaysian grocery SME retail sector study
Kurnia, Sherah; Choudrie, Jyoti; Mahbubur, Rahim Md; … - In: Journal of business research : JBR 68 (2015) 9, pp. 1906-1918
Persistent link: https://www.econbiz.de/10011384172
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The importance of being earnest : mandatory vs. voluntary disclosure of incentives for online product reviews
Cui, Geng; Chung, Yuho; Peng, Ling; Zheng, Wanyi - In: Journal of business research : JBR 141 (2022), pp. 633-645
Persistent link: https://www.econbiz.de/10013168006
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Moving towards digital platforms revolution? : antecedents, determinants and conceptual framework for offline B2B networks
Peruchi, Diego Falcão; Pacheco, Diego Augusto de Jesus; … - In: Journal of business research : JBR 142 (2022), pp. 344-363
Persistent link: https://www.econbiz.de/10013168297
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Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman; Han, Jin K.; Im, Il; Jung, Sung In; Lee, … - In: Journal of business research : JBR 142 (2022), pp. 387-399
Persistent link: https://www.econbiz.de/10013168306