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Determinants of football TV audience : the straight and ancillary effects of the presence of the local team on the FIFA world cup
Uribe, Rodrigo; Buzeta, Cristian; Manzur, Enrique; … - In: Journal of business research : JBR 127 (2021), pp. 454-463
Persistent link: https://www.econbiz.de/10012494428
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The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness
Lacey, Russell; Scheinbaum, Angeline Close; Finney, R. … - In: Journal of business research : JBR 63 (2010) 11, pp. 1222-1228
Persistent link: https://www.econbiz.de/10008696665
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Sportsbooks and politicians : place your bet! ; teaching note
Raventós, Pedro; Zolezzi, Sandro - In: Journal of business research : JBR 64 (2011) 3, pp. 306-308
Persistent link: https://www.econbiz.de/10008859045
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Sportsbooks and politicians : place your bet!
Raventós, Pedro; Zolezzi, Sandro - In: Journal of business research : JBR 64 (2011) 3, pp. 299-305
Persistent link: https://www.econbiz.de/10008859046
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Patriot games? : determinants of responses to Chinese and foreign sponsors of the Beijing Olympics
Petrovici, Dan; Shan, Yujian; Gorton, Matthew; Ford, John B. - In: Journal of business research : JBR 68 (2015) 6, pp. 1324-1331
Persistent link: https://www.econbiz.de/10010530658
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Sponsorship and shareholder value : a re-examination and extension
Deitz, George D.; Evans, Robert D. <Jr.>; Hansen, John D. - In: Journal of business research : JBR 66 (2013) 9, pp. 1427-1435
Persistent link: https://www.econbiz.de/10009757096
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Leveraging sponsorship with corporate social responsibility
Uhrich, Sebastian; Koenigstorfer, Joerg; … - In: Journal of business research : JBR 67 (2014) 9, pp. 2023-2029
Persistent link: https://www.econbiz.de/10010380080
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Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 67 (2014) 5, pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
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Business legacy planning for mega events : the case of the 2022 World Cup in Qatar
Kaplanidou, Kyriaki; Al Emadi, Ahmed; Sagas, Michael; … - In: Journal of business research : JBR 69 (2016) 10, pp. 4103-4111
Persistent link: https://www.econbiz.de/10011553929
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Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects
Raithel, Sascha; Taylor, Charles Raymond; Hock, Stefan J. - In: Journal of business research : JBR 69 (2016) 9, pp. 3788-3794
Persistent link: https://www.econbiz.de/10011515263