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The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.; Weinberger, Marc G.; Assaf, A. Georges; … - In: Journal of business research : JBR 152 (2022), pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
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COO in print advertising : Developed versus developing market comparisons
Zeugner-Roth, Katharina Petra; Bartsch, Fabian - In: Journal of business research : JBR 120 (2020), pp. 364-378
Persistent link: https://www.econbiz.de/10012417140
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Attention, memory and preference for direct and indirect print advertisements
Simola, Jaana; Kuisma, Jarmo; Kaakinen, Johanna K. - In: Journal of business research : JBR 111 (2020), pp. 249-261
Persistent link: https://www.econbiz.de/10012237808
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A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 103 (2019), pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
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Business failure and mass media : an analysis of media exposure in the context of delisting event
Sheng, Jie; Lan, Hao - In: Journal of business research : JBR 97 (2019), pp. 316-323
Persistent link: https://www.econbiz.de/10012002980
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Relationship norms and media gratification in relational brand communication
Simon, Françoise - In: Journal of business research : JBR 79 (2017), pp. 12-22
Persistent link: https://www.econbiz.de/10011745102
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The relevance of crowdfunding in the entrepreneurial framework from a specialized media perspective
Cervantes-Zacarés, Desamparados; Martí-Sánchez, Myriam; … - In: Journal of business research : JBR 158 (2023), pp. 1-8
Persistent link: https://www.econbiz.de/10014281046
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Fast and frequent : investigating box office revenues of motion picture sequels
Basuroy, Suman; Chatterjee, Subimal - In: Journal of business research : JBR 61 (2008) 7, pp. 798-803
Persistent link: https://www.econbiz.de/10003709518
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Conceptual blending in advertising
Joy, Annamma; Sherry, John F.; Deschenes, Jonathan - In: Journal of business research : JBR 62 (2009) 1, pp. 39-49
Persistent link: https://www.econbiz.de/10003915822
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How many pictures should your print ad have?
Chowdhury, Rafi M. M. I.; Olsen, G. Douglas; Pracejus, … - In: Journal of business research : JBR 64 (2011) 1, pp. 3-6
Persistent link: https://www.econbiz.de/10008806371