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Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De; Janiszewski, Chris A.; Merunka, … - In: Journal of business research : JBR 64 (2011) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
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A resource-based view of stakeholder marketing
Kull, Alexander J.; Mena, Jeannette A.; Korschun, Daniel - In: Journal of business research : JBR 69 (2016) 12, pp. 5553-5560
Persistent link: https://www.econbiz.de/10011597354
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The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino - In: Journal of business research : JBR 101 (2019), pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
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Bridging marketing theory : practice gap to enhance firm performance : introduction to the special issue
Foltean, Florin Sabin - In: Journal of business research : JBR 104 (2019), pp. 520-528
Persistent link: https://www.econbiz.de/10012105188
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Green marketing orientation : conceptualization, scale development and validation
Papadas, Karolos-Konstantinos; Aulōnitēs, Geōrgios I.; … - In: Journal of business research : JBR 80 (2017), pp. 236-246
Persistent link: https://www.econbiz.de/10011771507
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Market innovation : a literature review and new research directions
Sprong, Niels; Driessen, Paul H.; Hillebrand, Bas; … - In: Journal of business research : JBR 123 (2021), pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
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Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar - In: Journal of business research : JBR 178 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
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Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen; Lim, Weng Marc; Kumar, Satish; Pandey, … - In: Journal of business research : JBR 164 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
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New developments in global consumer behavior and marketing strategy : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 67 (2014) 3, pp. 225-227
Persistent link: https://www.econbiz.de/10010245291
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Testing interaction effects of the dimensions of market orientation on marketing program creativity
Im, Subin; Hussain, Mahmood; Sengupta, Sanjit - In: Journal of business research : JBR 61 (2008) 8, pp. 859-867
Persistent link: https://www.econbiz.de/10003736760