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Das moderne Marketing-Wissen
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Marktforschung
119
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Viswanathan, Madhu
4
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2
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1
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Journal of business research : JBR
Journal of marketing research : JMR
393
Journal of marketing
225
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
140
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
106
International journal of market research : JMRS ; the journal of the Market Research Society
102
SpringerLink / Bücher
93
Esomar congress
90
Journal of the Academy of Marketing Science
85
Europäische Hochschulschriften / 5
75
Journal of advertising research
75
Business horizons
74
Qualitative market research : an international journal
73
Marketing : ZFP ; journal of research and management
72
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
71
Management science : journal of the Institute for Operations Research and the Management Sciences
68
Journal of business economics : JBE
61
Journal of retailing
61
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
European marketing research review
52
International journal of forecasting
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
46
Journal of marketing management : MM
44
European journal of marketing : EJM
43
Gabler Edition Wissenschaft
43
Industrial marketing management : the international journal for industrial and high-tech firms
43
Harvard business review : HBR
42
International journal of market research
42
Working paper / National Bureau of Economic Research, Inc.
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
Journal of the Market Research Society : JMRS
37
Absatzwirtschaft
36
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
34
The journal of business : B
34
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
33
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ECONIS (ZBW)
147
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1
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147
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1
Eastern European marketing systems and Western marketing research voids : a research agenda
Kaynak, Erdener
;
Samli, A. Coskun
- In:
Journal of business research : JBR
14
(
1986
)
2
,
pp. 109-116
Persistent link: https://www.econbiz.de/10003617936
Saved in:
2
Profitability market segmentation: Identifying the heavy users of overdraft checking
Morgan, Fred W.
- In:
Journal of business research : JBR
6
(
1978
)
2
,
pp. 99-110
Persistent link: https://www.econbiz.de/10003635252
Saved in:
3
Retailing strategy for customer growth and new customer attraction
Albaum, Gerald
;
Best, Roger
;
Hawkins, Del
- In:
Journal of business research : JBR
8
(
1980
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10003465657
Saved in:
4
Product acceptance by middlemen in export channels
Angelmar, Reinhard
;
Pras, Bernard
- In:
Journal of business research : JBR
12
(
1984
)
2
,
pp. 227-240
Persistent link: https://www.econbiz.de/10003470932
Saved in:
5
Foreign consumers' perspective of the products and marketing practices of the United States versus selected European countries
Arnold, Danny R.
;
Darling, John R.
- In:
Journal of business research : JBR
17
(
1988
)
3
,
pp. 237-248
Persistent link: https://www.econbiz.de/10003474135
Saved in:
6
The timeliness problem in the application of bass-type new product-growth models to durable sales forecasting
Hyman, Michael R.
- In:
Journal of business research : JBR
16
(
1988
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10003584195
Saved in:
7
Perceived buyer satisfaction and selling pressure versus pricing policy : a comparative study of retailers in 10 developing countries
Jacobs, Laurence
;
Worthley, Reginald
;
Keown, Charles
- In:
Journal of business research : JBR
12
(
1984
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10003584262
Saved in:
8
Variations in export performance due to differences in export marketing strategy : implications for industrial marketers
Koh, Anthony C.
;
Robicheaux, Robert A.
- In:
Journal of business research : JBR
17
(
1988
)
3
,
pp. 249-258
Persistent link: https://www.econbiz.de/10003605329
Saved in:
9
Technology profiles and export marketing strategies
Suzman, Cedric L.
;
Wortzel, Lawrence H.
- In:
Journal of business research : JBR
12
(
1984
)
2
,
pp. 183-194
Persistent link: https://www.econbiz.de/10003691856
Saved in:
10
Product complexity effects on information source preference by retail byers
Upah, Gregory D.
- In:
Journal of business research : JBR
11
(
1983
)
1
,
pp. 107-126
Persistent link: https://www.econbiz.de/10003698038
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