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Examenswissen Marketing
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Marketing
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Consumer behaviour
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17
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Lim, Weng Marc
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Jafari, Aliakbar
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Sandıkçı, Özlem
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Mustak, Mekhail
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Journal of business research : JBR
SpringerLink / Bücher
1,552
European Journal of Marketing
463
Springer eBook Collection
349
Springer eBook Collection / Business and Economics
348
Gabler Edition Wissenschaft
339
Europäische Hochschulschriften / 5
295
Research
242
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
199
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189
Management Science
132
Journal of Agricultural and Applied Economics
130
Industrial marketing management : the international journal for industrial and high-tech firms
122
essentials
120
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111
Journal of Consumer Marketing
110
Gabler Research
98
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
98
International Food and Agribusiness Management Review
94
Innovatives Markenmanagement
91
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
88
Neue betriebswirtschaftliche Forschung : Nbf
85
Agricultural Economics Reports
80
Amber Waves
80
European journal of marketing : EJM
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
International Journal of Bank Marketing
79
Journal of marketing education : JME
78
DUV / Wirtschaftswissenschaft
74
Journal of marketing management : MM
74
Schriften zu Marketing und Management
74
Schriftenreihe Schwerpunkt Marketing
74
farmdoc daily
74
Schriftenreihe Studien zum Konsumentenverhalten
73
Review of Marketing and Agricultural Economics
72
Springer eBook Collection / Business and Management
71
Agricultural and Resource Economics Review
70
Gabler-Edition Wissenschaft
70
International Marketing Review
70
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ECONIS (ZBW)
163
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1
Special issue Contributions of business-to-business
marketing
journals
In:
Journal of business research : JBR
38,3
(
1997
)
Persistent link: https://www.econbiz.de/10004346754
Saved in:
2
Editorial:
Marketing
communications and consumer behavior : introduction to the special issue from 2007 La Londe conference
Askegaard, Søren
;
Merunka, Dwight R.
;
Sirgy, M. Joseph
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1027-1029
Persistent link: https://www.econbiz.de/10003766337
Saved in:
3
Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.
;
Covin, Jeffrey G.
;
Slevin, Dennis P.
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
Saved in:
4
Marketing
accountability : linking
marketing
actions to financial results
Stewart, David W.
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 636-643
Persistent link: https://www.econbiz.de/10003854677
Saved in:
5
Market orientation, competitive advantage, and performance : a demand-based perspective
Zhou, Kevin Zheng
;
Brown, James R.
;
Dev, Chekitan S.
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1063-1070
Persistent link: https://www.econbiz.de/10003896914
Saved in:
6
Replication research's disturbing trend
Evanschitzky, Heiner
;
Baumgarth, Carsten
;
Hubbard, Raymond
- In:
Journal of business research : JBR
60
(
2007
)
4
,
pp. 411-415
Persistent link: https://www.econbiz.de/10003451455
Saved in:
7
Teaching basic
marketing
accountability using spreadsheets : an exploratory perspective
Ganesh, Gopala
;
Paswan, Audesh K.
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 182-190
Persistent link: https://www.econbiz.de/10003954687
Saved in:
8
Editorial:
Marketing
communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De
;
Janiszewski, Chris A.
;
Merunka, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
Saved in:
9
Special issue :
marketing
research in Korea ; special joint issue of Journal of Business Research and Journal of the Korean Academy of
Marketing
Ko, Eunju
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003587296
Saved in:
10
Special issue : Animal companions, consumption experiences, and the
marketing
of pets : transcending boundaries in the animal-human distinction
Holbrook, Morris B.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003709287
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