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Retail marketing management
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Marketing management
323
Marketingmanagement
323
Einzelhandel
192
Consumer behaviour
186
Konsumentenverhalten
186
Retail trade
186
Relationship marketing
90
Beziehungsmarketing
89
Brand management
66
Markenführung
66
Firm performance
61
Unternehmenserfolg
61
Marketing
58
Brand image
47
Markenimage
47
Online retailing
42
Online-Handel
42
Market orientation
38
Internet marketing
35
Online-Marketing
35
Strategic management
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Strategisches Management
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28
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Ko, Eunju
10
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6
Chebat, Jean-Charles
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Babin, Barry J.
4
Grewal, Dhruv
4
Kim, Kyung Hoon
4
Sharma, Piyush
4
Sivakumar, K.
4
Zhou, Kevin Zheng
4
Aiello, Gaetano
3
Cardinali, Silvio
3
Choi, Jeonghye
3
Ciravegna, Luciano
3
Feng, Cong
3
Gupta, Suraksha
3
Kim, Sang Jin
3
Lim, Weng Marc
3
Madhavaram, Sreedhar
3
Merrilees, Bill
3
Oghazi, Pejvak
3
Pereira, Vijay
3
St. Davčik, Nebojša
3
Yan, Ruiliang
3
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2
Aulōnitēs, Geōrgios I.
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Balaji, M. S.
2
Balmer, John M.T.
2
Baumgarth, Carsten
2
Behl, Abhishek
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Boso, Nathaniel
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Brenes, Esteban R.
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Brodie, Roderick J.
2
Brown, James R.
2
Calantone, Roger J.
2
Carrigan, Marylyn
2
Chaney, Damien
2
Cho, Yoon-na
2
Choi, Seung-chan
2
Choo, Ho Jung
2
Cowan, Kirsten
2
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Journal of business research : JBR
Journal of retailing and consumer services
727
Journal of retailing
335
SpringerLink / Bücher
277
Industrial marketing management : the international journal for industrial and high-tech firms
267
The international review of retail, distribution and consumer research
236
International journal of retail & distribution management
235
Journal of strategic marketing
219
International journal of production economics
199
European journal of operational research : EJOR
192
European journal of marketing : EJM
171
Europäische Hochschulschriften / 5
169
Journal of marketing
157
Management science : journal of the Institute for Operations Research and the Management Sciences
153
International Journal of Retail & Distribution Management
152
Journal of the Academy of Marketing Science
152
Journal of marketing management : MM
144
The journal of business & industrial marketing
120
Marketing intelligence & planning
116
Journal of marketing communications
110
European Journal of Marketing
107
Gabler Edition Wissenschaft
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
International journal of retail and distribution management
99
Springer eBook Collection
94
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
86
Ifo Schnelldienst
82
Ifo-Schnelldienst
82
NBER working paper series
80
Psychology & marketing
78
Manufacturing & service operations management : M & SOM
76
The journal of brand management : an international journal
76
Asia Pacific journal of marketing and logistics
71
Marketing Intelligence & Planning
70
Business horizons
68
Marketing : ZFP ; journal of research and management
67
Production and operations management : an international journal of the Production and Operations Management Society
67
NBER Working Paper
65
The service industries journal
65
International journal of production research
64
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ECONIS (ZBW)
507
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1
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507
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1
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
2
Do channel members value supportive retail services? : why?
Pei, Zhi
;
Yan, Ruiliang
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1350-1358
Persistent link: https://www.econbiz.de/10010530594
Saved in:
3
Retailers' major ethical decision making constructs
Fraedrich, John
;
Iyer, Rajesh
- In:
Journal of business research : JBR
61
(
2008
)
8
,
pp. 834-841
Persistent link: https://www.econbiz.de/10003736757
Saved in:
4
Cutting edge research in retailing : special issue
In:
Journal of business research : JBR
21
(
1990
)
3
,
pp. 177-308
Persistent link: https://www.econbiz.de/10001098796
Saved in:
5
Luxury goods in online retail : How high/low positioning influences consumer processing fluency and preference
Chan, Eugene Y.
;
Northey, Gavin
- In:
Journal of business research : JBR
132
(
2021
),
pp. 136-145
Persistent link: https://www.econbiz.de/10012581574
Saved in:
6
Challenges at the marketing-operations interface in omni-channel retail environments
Bijmolt, Tammo H. A.
;
Broekhuis, Manda
;
Leeuw, Sander de
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 864-874
Persistent link: https://www.econbiz.de/10012420638
Saved in:
7
The presence of copycat private labels in a product set increases consumers' choice ease when shopping with an abstract mindset
Kelting, Katie
;
Berry, Christopher
;
Horen, Femke van
- In:
Journal of business research : JBR
99
(
2019
),
pp. 264-274
Persistent link: https://www.econbiz.de/10012023631
Saved in:
8
Customer and selling orientations of retail salespeople and the sales manager's ability-to-perceive-emotions : a multi-level approach
Kadic-Maglajlic, Selma
;
Micevski, Milena
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 53-62
Persistent link: https://www.econbiz.de/10011771437
Saved in:
9
Linking online niche sales to offline brand conditions
Son, Jungmin
;
Kim, Jikyung Jeanne
;
Choi, Jeonghye
;
Kim, …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
Saved in:
10
Special issue: Retailing evolution research
Chebat, Jean-Charles
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003859335
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