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CSR motivation and customer extra-role behavior : moderation of ethical corporate identity
Karaosmanoglu, Elif; Altinigne, Nesenur; Gamze, Didem - In: Journal of business research : JBR 69 (2016) 10, pp. 4161-4167
Persistent link: https://www.econbiz.de/10011553942
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Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann; Johansen, Trine Susanne - In: Journal of business research : JBR 131 (2021), pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
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The corporate reputation and consumer-company identification link as a sensemaking process : a cross-level interaction analysis
Wolter, Jeremy S.; Donavan, D. Todd; Giebelhausen, Michael - In: Journal of business research : JBR 132 (2021), pp. 289-300
Persistent link: https://www.econbiz.de/10012581608
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Be good and look good : communicating the triple bottom line through corporate websites
Sánchez-Chaparro, Teresa; Soler-Vicén, Miguel Ángel; … - In: Journal of business research : JBR 144 (2022), pp. 136-145
Persistent link: https://www.econbiz.de/10013184963
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Quo vadis corporate marketing?
Podnar, Klement; Balmer, John M.T. - In: Journal of business research : JBR 134 (2021), pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
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Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.; Podnar, Klement - In: Journal of business research : JBR 134 (2021), pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
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Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François; Swaen, Valérie; De Roeck, Kenneth - In: Journal of business research : JBR 126 (2021), pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
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Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke; Melewar, T. C.; Dinnie, Keith; Lange, Thomas - In: Journal of business research : JBR 109 (2020), pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
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New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa; Sharifah Faridah Syed Alwi; Kitchen, … - In: Journal of business research : JBR 109 (2020), pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
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The role of corporate identity in CSR implementation : an integrative framework
Tourky, Marwa; Kitchen, Philip J.; Shaalan, Ahmed - In: Journal of business research : JBR 117 (2020), pp. 694-706
Persistent link: https://www.econbiz.de/10012288093