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Exploring ethnic consumer response to crossover brand extensions
Aguirre-Rodriguez, Alexandra; Bóveda-Lambie, Adriana; … - In: Journal of business research : JBR 67 (2014) 4, pp. 457-463
Persistent link: https://www.econbiz.de/10010362110
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Managing consumer debt : culture, compliance, and completion
Dellande, Stephanie; Gilly, Mary C.; Graham, John L. - In: Journal of business research : JBR 69 (2016) 7, pp. 2594-2602
Persistent link: https://www.econbiz.de/10011491417
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Hyperfiliation and cultural citizenship : African American consumer acculturation
Bradford, Tonya Williams; Sherry, John F. - In: Journal of business research : JBR 67 (2014) 4, pp. 418-424
Persistent link: https://www.econbiz.de/10010362125
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Identity salience and shifts in product preferences of Hispanic consumers : cultural relevance of product attributes as a moderator
Chattaraman, Veena; Rudd, Nancy A.; Lennon, Sharron J. - In: Journal of business research : JBR 62 (2009) 8, pp. 826-833
Persistent link: https://www.econbiz.de/10003861057
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Cross-cultural effects in E-retailing : the moderating role of cultural confinement in differentiating Mexican from non-Mexican Hispanic consumers
Huggins, Kyle A.; Holloway, Betsy Bugg; White, Darin W. - In: Journal of business research : JBR 66 (2013) 3, pp. 321-327
Persistent link: https://www.econbiz.de/10009720299
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The four faces of the Hispanic consumer : an acculturation-based segmentation
Alvarez, Cecilia M. O.; Dickson, Peter R.; Hunter, Gary K. - In: Journal of business research : JBR 67 (2014) 2, pp. 108-115
Persistent link: https://www.econbiz.de/10010237663
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A theory-based measure of acculturation : the shortened cultural life style inventory
Lerman, Dawn; Maldonado, Rachel; Luna, David - In: Journal of business research : JBR 62 (2009) 4, pp. 399-406
Persistent link: https://www.econbiz.de/10003839869
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How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness
Alvarez, Cecilia M. O.; Miniard, Paul W.; Jaccard, James - In: Journal of business research : JBR 75 (2017), pp. 29-36
Persistent link: https://www.econbiz.de/10011699759
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The linguistic servicescape : speaking their language may not be enough
Touchstone, Ellen E.; Koslow, Scott; Shamdasani, Prem N.; … - In: Journal of business research : JBR 72 (2017), pp. 147-157
Persistent link: https://www.econbiz.de/10011645555
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The effects of Hispanic bilinguals language use and stereotype activation on negotiations outcomes
Alvarez, Cecilia M. O.; Taylor, Kimberly A.; Gomez, Carolina - In: Journal of business research : JBR 72 (2017), pp. 158-167
Persistent link: https://www.econbiz.de/10011645556