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Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju; Taylor, Charles Robert; Sung, Heewon; Lee, … - In: Journal of business research : JBR 65 (2012) 11, pp. 1565-1575
Persistent link: https://www.econbiz.de/10009681927
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Chinese consumer decision-making styles : a comparison between the coastal and inland regions
Zhou, Joyce Xin; Arnold, Mark J.; Pereira, Arun; Yu, Jun - In: Journal of business research : JBR 63 (2010) 1, pp. 45-51
Persistent link: https://www.econbiz.de/10003909533
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Coke is it : how stories in childhood memories illuminate an icon
LaTour, Kathryn A.; LaTour, Michael S.; Zinkhan, George M. - In: Journal of business research : JBR 63 (2010) 3, pp. 328-336
Persistent link: https://www.econbiz.de/10003960043
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Broadening an understanding of problem gambling : the lifestyle consumption community of sports betting
Gordon, Ross; Gurrieri, Lauren; Chapman, Michael - In: Journal of business research : JBR 68 (2015) 10, pp. 2164-2172
Persistent link: https://www.econbiz.de/10011373097
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Trajectories across the lifespan of possession-self relationships
Karanika, Katerina; Hogg, Margaret K. - In: Journal of business research : JBR 66 (2013) 7, pp. 910-916
Persistent link: https://www.econbiz.de/10009756860
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Sustainable consumption : introspecting across multiple lived cultures
Banbury, Catherine; Stinerock, Robert; Subrahmanyan, Saroja - In: Journal of business research : JBR 65 (2012) 4, pp. 497-503
Persistent link: https://www.econbiz.de/10009512749
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The impact of materialism and anti-consumption lifestyles on personal debt and account balances
Nepomuceno, Marcelo Vinhal; Laroche, Michel - In: Journal of business research : JBR 68 (2015) 3, pp. 654-664
Persistent link: https://www.econbiz.de/10010496158
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Linking lifestyle to customer lifetime value : an exploratory study in an online fashion retail market
Dahana, Wirawan Dony; Miwa, Yukihiro; Morisada, Makoto - In: Journal of business research : JBR 99 (2019), pp. 319-331
Persistent link: https://www.econbiz.de/10012023642
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Healthy lifestyle is a signal : how applicants' healthy lifestyle information affects recruiter judgments
Yu, Linhan; Zhong, Jianan; Lam, Wing; Wang, Yonger; … - In: Journal of business research : JBR 167 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014383087
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Special issue : Cross-cultural business research
Huff, Lenard C. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003716936