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Information sharing of value-adding retailer in a mixed channel hi-tech supply chain
Mukhopadhyay, Samar K.; Yao, Dong-Qing; Yue, Xiaohang - In: Journal of business research : JBR 61 (2008) 9, pp. 950-958
Persistent link: https://www.econbiz.de/10003731206
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Segmentation approaches in data-mining: a comparison of RFM, CHAID, and logistic regression
McCarty, John A.; Hastak, Manoj - In: Journal of business research : JBR 60 (2007) 6, pp. 656-662
Persistent link: https://www.econbiz.de/10003487052
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Marketing and societal welfare : a multiple stakeholder approach
Matear, Margaret; Dacin, Peter A. - In: Journal of business research : JBR 63 (2010) 11, pp. 1173-1178
Persistent link: https://www.econbiz.de/10008696679
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Marketing and society : preface to special section on volunteerism, price assurances, and direct-to-consumer advertising
Iyer, Easwar S.; Bhattacharya, C. B. - In: Journal of business research : JBR 64 (2011) 1, pp. 59-60
Persistent link: https://www.econbiz.de/10008806339
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Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of advertising strategy
Zhang, Hao; Liang, Xiaoning; Wang, Shiquan - In: Journal of business research : JBR 69 (2016) 9, pp. 3725-3730
Persistent link: https://www.econbiz.de/10011515246
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Data accuracy's impact on segmentation performance : benchmarking RFM analysis, logistic regression, and decision trees
Coussement, Kristof; Van den Bossche, Filip; De Bock, … - In: Journal of business research : JBR 67 (2014) 1, pp. 2751-2758
Persistent link: https://www.econbiz.de/10010235325
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Product-flyer location and type of product categories in retailing
Woo, Hongjoo; Chung, Angie; Richey, Robert Glenn <Jr.>; … - In: Journal of business research : JBR 138 (2022), pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
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How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.; Lin, Chien-Wei; Baalbaki, Sally; … - In: Journal of business research : JBR 120 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
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Synergistic effects of market orientation implementation and internalization on firm performance : direct marketing service provider industry
Abbu, Haroon R.; Gopalakrishna, Pradeep - In: Journal of business research : JBR 125 (2021), pp. 851-863
Persistent link: https://www.econbiz.de/10012494186
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The effect of subscription-based direct-to-consumer channel additions on firm value
Pasirayi, Simbarashe; Fennell, Patrick B. - In: Journal of business research : JBR 123 (2021), pp. 355-366
Persistent link: https://www.econbiz.de/10012430527