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Bewertung
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Journal of business research : JBR
Working paper / National Bureau of Economic Research, Inc.
167
IZA Discussion Papers
152
SpringerLink / Bücher
151
NBER working paper series
127
NBER Working Paper
111
Betriebs-Berater : BB
109
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77
Europäische Hochschulschriften / 5
75
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63
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58
ZEW Discussion Papers
56
Evaluation : ein systematisches Handbuch ; [Fachtagung ... welche von der SEVAL und der DeGEval gemeinsam ... durchgeführt wurde]
51
Sonderbericht / Europäischer Rechnungshof
51
Economics Papers from University Paris Dauphine
49
Discussion paper / Centre for Economic Policy Research
48
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
48
Der langfristige Kredit : Zeitschrift für Finanzierung, Kapitalanlage und Immobilienwesen
46
Mathematica Policy Research Reports
46
MPRA Paper
42
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42
Betriebswirtschaftliche Forschung und Praxis : BFuP
39
Gabler Edition Wissenschaft
37
Research policy : policy, management and economic studies of science, technology and innovation
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Health marketing quarterly
35
Springer eBook Collection
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34
Beiträge zur Hochschulpolitik
31
CESifo working papers
31
Industrial and Commercial Training
31
Sondergutachten der Monopolkommission
31
International journal of selection and assessment
30
International journal of business information systems : IJBIS
28
Research
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SEO-rapport
28
Applied economics
27
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27
Independent Evaluation Group Studies
27
New directions for program evaluation : a quarterly sourcebook
27
Springer eBook Collection / Business and Economics
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ECONIS (ZBW)
49
USB Cologne (EcoSocSci)
1
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1
Information sharing of value-adding retailer in a mixed channel hi-tech supply chain
Mukhopadhyay, Samar K.
;
Yao, Dong-Qing
;
Yue, Xiaohang
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 950-958
Persistent link: https://www.econbiz.de/10003731206
Saved in:
2
Segmentation approaches in data-mining: a comparison of RFM, CHAID, and logistic regression
McCarty, John A.
;
Hastak, Manoj
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 656-662
Persistent link: https://www.econbiz.de/10003487052
Saved in:
3
Marketing and societal welfare : a multiple stakeholder approach
Matear, Margaret
;
Dacin, Peter A.
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1173-1178
Persistent link: https://www.econbiz.de/10008696679
Saved in:
4
Marketing and society : preface to special section on volunteerism, price assurances, and direct-to-consumer advertising
Iyer, Easwar S.
;
Bhattacharya, C. B.
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 59-60
Persistent link: https://www.econbiz.de/10008806339
Saved in:
5
Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of advertising strategy
Zhang, Hao
;
Liang, Xiaoning
;
Wang, Shiquan
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3725-3730
Persistent link: https://www.econbiz.de/10011515246
Saved in:
6
Data accuracy's impact on segmentation performance : benchmarking RFM analysis, logistic regression, and decision trees
Coussement, Kristof
;
Van den Bossche, Filip
;
De Bock, …
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2751-2758
Persistent link: https://www.econbiz.de/10010235325
Saved in:
7
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
8
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
9
Synergistic effects of market orientation implementation and internalization on firm performance : direct marketing service provider industry
Abbu, Haroon R.
;
Gopalakrishna, Pradeep
- In:
Journal of business research : JBR
125
(
2021
),
pp. 851-863
Persistent link: https://www.econbiz.de/10012494186
Saved in:
10
The effect of subscription-based direct-to-consumer channel additions on firm value
Pasirayi, Simbarashe
;
Fennell, Patrick B.
- In:
Journal of business research : JBR
123
(
2021
),
pp. 355-366
Persistent link: https://www.econbiz.de/10012430527
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