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Marketing management
323
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323
Consumer behaviour
70
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57
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Ko, Eunju
8
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6
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4
Sivakumar, K.
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Zhou, Kevin Zheng
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St. Davčik, Nebojša
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Balmer, John M.T.
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Baumgarth, Carsten
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Boso, Nathaniel
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Brodie, Roderick J.
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Liang, Xiaoning
2
Lu, Wei
2
Malshe, Avinash
2
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
227
Journal of strategic marketing
192
Europäische Hochschulschriften / 5
155
European journal of marketing : EJM
129
Journal of marketing management : MM
123
European journal of operational research : EJOR
110
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Management science : journal of the Institute for Operations Research and the Management Sciences
105
Journal of marketing communications
104
Ifo Schnelldienst
100
Journal of marketing
98
Gabler Edition Wissenschaft
84
International journal of production research
82
Marketing intelligence & planning
82
Springer eBook Collection
82
International journal of production economics
79
Journal of retailing and consumer services
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
IMF Working Papers
66
Lehrbuch
61
The journal of brand management : an international journal
60
Journal of business economics : JBE
57
Business horizons
51
Springer eBook Collection / Business and Economics
51
Российский экономический барометр
50
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Working Papers / eSocialSciences
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Harvard business review : HBR
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
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ECONIS (ZBW)
328
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1
Impact of international marketing strategies on performance in diverse global markets
Fraser, Cynthia
- In:
Journal of business research : JBR
20
(
1990
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10001087477
Saved in:
2
Influence of firm size on export planning and performance
Samiee, Saeed
- In:
Journal of business research : JBR
20
(
1990
)
3
,
pp. 235-248
Persistent link: https://www.econbiz.de/10001087479
Saved in:
3
Cutting edge research in retailing : special issue
In:
Journal of business research : JBR
21
(
1990
)
3
,
pp. 177-308
Persistent link: https://www.econbiz.de/10001098796
Saved in:
4
Special section on industrial marketing and purchasing strategies
In:
Journal of business research : JBR
14
(
1986
)
6
,
pp. 461-566
Persistent link: https://www.econbiz.de/10001021646
Saved in:
5
Measuring market response to price changes : a classification approach
Mulhern, Francis J.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 197-205
Persistent link: https://www.econbiz.de/10001183942
Saved in:
6
Quality-tier competition and optimal pricing
Sivakumar, K.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10001183943
Saved in:
7
Unique inter-brand effects of price on brand choice
Krishnamurthi, Lakshman
- In:
Journal of business research : JBR
34
(
1995
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10001187884
Saved in:
8
New industrial service development : scenarios for success and failure
DeBrentani, Ulrike
- In:
Journal of business research : JBR
32
(
1995
)
2
,
pp. 93-103
Persistent link: https://www.econbiz.de/10001174912
Saved in:
9
Advertising-versus-marketing mix carryover effects : an empirical evaluation
De Kluyver, Cornelis A.
- In:
Journal of business research : JBR
15
(
1987
)
3
,
pp. 269-287
Persistent link: https://www.econbiz.de/10001029641
Saved in:
10
Assessing the impact of sales-force contests : an application
Wildt, Albert R.
- In:
Journal of business research : JBR
15
(
1987
)
2
,
pp. 145-155
Persistent link: https://www.econbiz.de/10001029660
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