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Strategies for mature business...
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Produktgestaltung
38
Product design
35
Consumer behaviour
18
Konsumentenverhalten
18
Innovation
16
New product development
14
Produktentwicklung
14
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Cambré, Bart
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1
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1
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Burton, Nicholas
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Di Benedetto, C. Anthony
1
Dibrell, Clay
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Journal of business research : JBR
NBER working paper series
222
Working paper / National Bureau of Economic Research, Inc.
211
NBER Working Paper
195
International journal of production research
166
International journal of product development : IJPD
156
Europäische Hochschulschriften / 5
140
SpringerLink / Bücher
111
Discussion paper series / IZA
93
Management science : journal of the Institute for Operations Research and the Management Sciences
88
International journal of production economics
81
IZA Discussion Papers
71
Journal of business economics : JBE
57
IZA Discussion Paper
56
IEEE transactions on engineering management : EM
55
Working paper
55
Journal of economic dynamics & control
54
International journal of product lifecycle management : IJPLM
51
The journal of product innovation management : an international publication of the Product Development & Management Association
51
European journal of operational research : EJOR
48
Gabler Edition Wissenschaft
48
Journal of marketing
48
The American economic review
47
CESifo working papers
41
Zeitschrift für Planung : ZP
41
Economics letters
40
Beiträge zum Produkt-Marketing
39
Technological forecasting & social change : an international journal
39
Journal of monetary economics
37
Harvard business review : HBR
35
Long range planning : LRP ; international journal of strategic management
35
International journal of industrial organization
34
Die Betriebswirtschaft : DBW
33
Journal of economic behavior & organization : JEBO
33
Faculty & research / Insead : working paper series
32
Research policy : policy, management and economic studies of science, technology and innovation
32
Working paper series
32
Discussion paper
31
California management review
30
Review of economic dynamics
30
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ECONIS (ZBW)
55
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1
The role of brand logos in firm performance
Park, C. Whan
;
Eisingerich, Andreas B
;
Pol, Gratiana
; …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 180-187
Persistent link: https://www.econbiz.de/10009715055
Saved in:
2
The effects of visual rejuvenation through brand logos
Müller, Brigitte
;
Kocher, Bruno
;
Crettaz, Antoine
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 82-88
Persistent link: https://www.econbiz.de/10009720385
Saved in:
3
Designing experiences strategically
Alcántara, Enrique
;
Artacho, Miguel A.
;
Martínez, …
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1074-1080
Persistent link: https://www.econbiz.de/10010364526
Saved in:
4
Beyond form and function : why do consumers value product design?
Kumar, Minu
;
Noble, Charles H.
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 613-620
Persistent link: https://www.econbiz.de/10011436022
Saved in:
5
Influences of perceived product innovation upon usage behavior for MMORPG : product capability, technology capability, and user centered design
Jung, Hong Seob
;
Kim, Kyung Hoon
;
Lee, Chang Han
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2171-2178
Persistent link: https://www.econbiz.de/10010400094
Saved in:
6
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
Saved in:
7
A dynamic framework for competitor identification : a neglecting role of dominant design
Peng, Yu-Shu
;
Liang, I-Chung
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1898-1903
Persistent link: https://www.econbiz.de/10011451581
Saved in:
8
New brand names and inferential beliefs : some insights on naming new products
Zinkhan, George M.
- In:
Journal of business research : JBR
15
(
1987
)
2
,
pp. 157-172
Persistent link: https://www.econbiz.de/10001029658
Saved in:
9
Product differentiation and market performance in producer goods industries
Sashi, C. M.
- In:
Journal of business research : JBR
33
(
1995
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10001333099
Saved in:
10
Conflict by design and why institutions matter in service design : a case of a German creative agency in China
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
130
(
2021
),
pp. 124-136
Persistent link: https://www.econbiz.de/10012544827
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