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Advancing the country image construct
Roth, Katharina P.; Diamantopoulos, Adamantios - In: Journal of business research : JBR 62 (2009) 7, pp. 726-740
Persistent link: https://www.econbiz.de/10003862032
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Positioning countries on personality dimensions: scale development and implications for country marketing
Astous, Alain d'; Boujbel, Lilia - In: Journal of business research : JBR 60 (2007) 3, pp. 231-239
Persistent link: https://www.econbiz.de/10003428855
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Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective
Suter, Mariana Bassi; Munjal, Surender; Borini, Felipe … - In: Journal of business research : JBR 134 (2021), pp. 415-427
Persistent link: https://www.econbiz.de/10012643817
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The "pricing footprint" of country-of-origin : conceptualization and empirical assessment
Diamantopoulos, Adamantios; Matarazzo, Michela; … - In: Journal of business research : JBR 135 (2021), pp. 749-757
Persistent link: https://www.econbiz.de/10012648015
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The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework
Bourdin, David; Halkias, Georgios; Makri, Aikaterini - In: Journal of business research : JBR 137 (2021), pp. 28-38
Persistent link: https://www.econbiz.de/10012665753
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How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard; Sinning, Carolina - In: Journal of business research : JBR 118 (2020), pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
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How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten; Guzman, Francisco - In: Journal of business research : JBR 117 (2020), pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
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Country image appraisal : more than just ticking boxes
Lopez, Carmen; Balabanis, George - In: Journal of business research : JBR 117 (2020), pp. 764-779
Persistent link: https://www.econbiz.de/10012288099
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COO in print advertising : Developed versus developing market comparisons
Zeugner-Roth, Katharina Petra; Bartsch, Fabian - In: Journal of business research : JBR 120 (2020), pp. 364-378
Persistent link: https://www.econbiz.de/10012417140
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Nation branding as a market-shaping strategy : a study on South Korean products in Vietnam
Nguyen, Arthur; Özçaglar-Toulouse, Nil - In: Journal of business research : JBR 122 (2021), pp. 131-144
Persistent link: https://www.econbiz.de/10012420351