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Marketing
163
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COTIM <1, 1995, Newport, RI>
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Journal of business research : JBR
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636
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542
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European Journal of Marketing
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
88
European journal of marketing : EJM
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ECONIS (ZBW)
174
USB Cologne (EcoSocSci)
2
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1
Industrial buyer behavior at trade shows : implications for selling effectiveness
Bello, Daniel C.
- In:
Journal of business research : JBR
25
(
1992
)
1
,
pp. 59-80
Persistent link: https://www.econbiz.de/10001127039
Saved in:
2
Top management attention to trade shows and firm performance : a relationship
marketing
perspective
Brown, Brian P.
;
Mohan, Mayoor
;
Boyd, D. Eric
- In:
Journal of business research : JBR
81
(
2017
),
pp. 40-50
Persistent link: https://www.econbiz.de/10011771580
Saved in:
3
Special issue Contributions of business-to-business
marketing
journals
In:
Journal of business research : JBR
38,3
(
1997
)
Persistent link: https://www.econbiz.de/10004346754
Saved in:
4
Driving participation and investment in B2B trade shows : the organizer view
Mora Cortez, Roberto
;
Johnston, Wesley J.
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1092-1105
Persistent link: https://www.econbiz.de/10013169501
Saved in:
5
Editorial:
Marketing
communications and consumer behavior : introduction to the special issue from 2007 La Londe conference
Askegaard, Søren
;
Merunka, Dwight R.
;
Sirgy, M. Joseph
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1027-1029
Persistent link: https://www.econbiz.de/10003766337
Saved in:
6
Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.
;
Covin, Jeffrey G.
;
Slevin, Dennis P.
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
Saved in:
7
Marketing
accountability : linking
marketing
actions to financial results
Stewart, David W.
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 636-643
Persistent link: https://www.econbiz.de/10003854677
Saved in:
8
Market orientation, competitive advantage, and performance : a demand-based perspective
Zhou, Kevin Zheng
;
Brown, James R.
;
Dev, Chekitan S.
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1063-1070
Persistent link: https://www.econbiz.de/10003896914
Saved in:
9
Replication research's disturbing trend
Evanschitzky, Heiner
;
Baumgarth, Carsten
;
Hubbard, Raymond
- In:
Journal of business research : JBR
60
(
2007
)
4
,
pp. 411-415
Persistent link: https://www.econbiz.de/10003451455
Saved in:
10
Teaching basic
marketing
accountability using spreadsheets : an exploratory perspective
Ganesh, Gopala
;
Paswan, Audesh K.
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 182-190
Persistent link: https://www.econbiz.de/10003954687
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