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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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ECONIS (ZBW)
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1
The functions of known to be inaccurate prices in markets : a cross-country comparison of pharmaceutical list pricing
Kjellberg, Hans
;
Sjögren, Ebba
;
Krafve, Linus Johansson
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014383208
Saved in:
2
A typology of brand counterfeiting and imitation based on a semiotic approach
Le Roux, André
;
Bobrie, François
;
Thebault, Marinette
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
Saved in:
3
Hospital trust or doctor trust? : a fuzzy analysis of trust in the health care setting
Zheng, Sijing
;
Hui, Siu Fu
;
Yang, Zhilin
- In:
Journal of business research : JBR
78
(
2017
),
pp. 217-225
Persistent link: https://www.econbiz.de/10011736297
Saved in:
4
Price
fairness perceptions and customer loyalty in a retail context
Martin, William C.
;
Ponder, Nicole
;
Lueg, Jason E.
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 588-593
Persistent link: https://www.econbiz.de/10003853694
Saved in:
5
Consumer responses to offline and online low
price
signals : the role of cognitive elaboration
Dutta, Sujay
;
Bhowmick, Sandeep
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 629-635
Persistent link: https://www.econbiz.de/10003854676
Saved in:
6
Where do consumers think luxury begins? : a study of perceived minimum
price
for 21 luxury goods in 7 countries
Kapferer, Jean-Noël
;
Laurent, Gilles
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 332-340
Persistent link: https://www.econbiz.de/10011417733
Saved in:
7
When higher prices increase sales : how chronic and manipulated desires for conspicuousness and rarity moderate
price
's impact on choice of luxury brands
Hwang, Yookyung
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1912-1920
Persistent link: https://www.econbiz.de/10010379207
Saved in:
8
How
price
complexity takes its toll : the neglected role of a simplicity bias and fairness in
price
evaluations
Homburg, Christian
;
Totzek, Dirk
;
Krämer, Melanie
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1114-1122
Persistent link: https://www.econbiz.de/10010364509
Saved in:
9
Exploring
price
fairness perceptions and their influence on consumer behavior
Malc, Domen
;
Mumel, Damijan
;
Pisnik Korda, Aleksandra
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3693-3697
Persistent link: https://www.econbiz.de/10011515236
Saved in:
10
Higher quality or lower
price
? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki
;
Oh, Sangdo
;
Song, Sujin
;
Kim, Kyungok K.
; …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
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