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Surprising adaptivity to set size changes in multi-attribute repeated choice tasks
Meißner, Martin; Oppewal, Harmen; Huber, Joel - In: Journal of business research : JBR 111 (2020), pp. 163-175
Persistent link: https://www.econbiz.de/10012237796
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Predicting consumer gaze hits : a simulation model of visual attention to dynamic marketing stimuli
Rumpf, Christopher; Boronczyk, Felix; Breuer, Christoph - In: Journal of business research : JBR 111 (2020), pp. 208-217
Persistent link: https://www.econbiz.de/10012237802
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Inferring attribute non-attendance using eye tracking in choice-based conjoint analysis
Yegoryan, Narine; Guhl, Daniel; Klapper, Daniel - In: Journal of business research : JBR 111 (2020), pp. 290-304
Persistent link: https://www.econbiz.de/10012237816
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Value-based pricing in competitive situations with the help of multi-product price response maps
Dost, Florian; Geiger, Ingmar - In: Journal of business research : JBR 76 (2017), pp. 219-236
Persistent link: https://www.econbiz.de/10011713628
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Understanding the attendance at cultural venues and events with stochastic preference models
Trinh, Giang; Lam, Desmond - In: Journal of business research : JBR 69 (2016) 9, pp. 3538-3544
Persistent link: https://www.econbiz.de/10011515139
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When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny; Swain, Scott D.; Makienko, Igor - In: Journal of business research : JBR 68 (2015) 12, pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
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Validating the search, experience, and credence product classification framework
Girard, Tulay; Dion, Paul - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1079-1087
Persistent link: https://www.econbiz.de/10008652777
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Buying while expecting to sell : the economic psychology of online resale
Chu, Hsunchi; Liao, Shuling - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1073-1078
Persistent link: https://www.econbiz.de/10008652779
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Measuring value levers : experimental and contingent approaches
Hernández, Penélope; Vila, José - In: Journal of business research : JBR 67 (2014) 5, pp. 775-778
Persistent link: https://www.econbiz.de/10010363331
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Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne; Zauner, Alexander; Koller, Monika; Rusch, Thomas - In: Journal of business research : JBR 67 (2014) 5, pp. 974-982
Persistent link: https://www.econbiz.de/10010364065