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Health-related ad information and health motivation effects on product evaluations
Chrysochou, Polymeros; Grunert, Klaus G. - In: Journal of business research : JBR 67 (2014) 6, pp. 1209-1217
Persistent link: https://www.econbiz.de/10010365149
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The visual ecology of product packaging and its effects on consumer attention
Orquin, Jacob L.; Bagger, Martin P.; Lahm, Erik Stoltenberg - In: Journal of business research : JBR 111 (2020), pp. 187-195
Persistent link: https://www.econbiz.de/10012237799
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The role of consumption orientation in consumer food preferences in emerging markets
Salnikova, Ekaterina; Grunert, Klaus G. - In: Journal of business research : JBR 112 (2020), pp. 147-159
Persistent link: https://www.econbiz.de/10012230572
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Linear processing in a semantic network : an alternative view of consumer product evaluation
Grunert, Klaus G. - In: Journal of business research : JBR 10 (1982) 1, pp. 31-42
Persistent link: https://www.econbiz.de/10002539578
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A procedure for eliminating additive bias from cross-cultural survey data
Scholderer, Joachim; Grunert, Klaus G.; Brunsø, Karen - In: Journal of business research : JBR 58 (2005) 1, pp. 72-78
Persistent link: https://www.econbiz.de/10006714003
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Closing the gap between values and behavior-a means-end theory of lifestyle
Brunsø, Karen; Scholderer, Joachim; Grunert, Klaus G. - In: Journal of business research : JBR 57 (2004) 6, pp. 665-670
Persistent link: https://www.econbiz.de/10006718606
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Success factors, competitive advantage and competence development
Grunert, Klaus G.; Hildebrandt, Lutz - In: Journal of business research : JBR 57 (2004) 5, pp. 459-461
Persistent link: https://www.econbiz.de/10006718789
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Cross-Cultural Similarities and Differences in Shopping for Food
Brunsø, Karen; Grunert, Klaus G. - In: Journal of business research : JBR 42 (1998) 2, pp. 145-150
Persistent link: https://www.econbiz.de/10006733504
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Editorial Board
Verbeke, Wim; Van Wezemael, Lynn; de Barcellos, Marcia D.; … - In: Journal of business research : JBR 63 (2010) 4, pp. ii
Persistent link: https://www.econbiz.de/10008387012