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Journal of business research : JBR
Journal of retailing and consumer services
894
SpringerLink / Bücher
748
Industrial marketing management : the international journal for industrial and high-tech firms
696
International journal of hospitality management
394
Journal of strategic marketing
358
The journal of business & industrial marketing
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Journal of the Academy of Marketing Science
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Springer eBook Collection
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing
256
The journal of services marketing
247
International journal of internet marketing and advertising : IJIMA
245
European journal of marketing : EJM
243
The service industries journal
237
Electronic commerce research
236
Journal of marketing management : MM
236
Journal of marketing communications
229
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
219
Gabler Edition Wissenschaft
217
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
213
Tourism management : research, policies, practice
208
Marketing intelligence & planning
204
Psychology & marketing
201
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
197
Cogent business & management
196
Journal of travel and tourism marketing
196
Asia Pacific journal of marketing and logistics
187
European journal of operational research : EJOR
186
Technological forecasting & social change : an international journal
183
Journal of internet commerce
182
Information systems research : ISR
179
The journal of brand management : an international journal
179
Journal of retailing
178
The journal of product & brand management
178
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
177
International journal of electronic customer relationship management : IJECRM
176
International journal of contemporary hospitality management
175
Journal of hospitality marketing & management
174
Europäische Hochschulschriften / 5
172
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ECONIS (ZBW)
1,251
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1
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
2
Aligning marketing and sales in multi-channel marketing : compensation design for online lead generation and offline sales conversion
Banerjee, Somnath
;
Bhardwaj, Pradeep
- In:
Journal of business research : JBR
105
(
2019
),
pp. 293-305
Persistent link: https://www.econbiz.de/10012128510
Saved in:
3
Linking online niche sales to offline brand conditions
Son, Jungmin
;
Kim, Jikyung Jeanne
;
Choi, Jeonghye
;
Kim, …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
Saved in:
4
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
5
Online retailing across e-channels and e-channel touchpoints : Empirical studies of consumer behavior in the multichannel e-commerce environment
Wagner, Gerhard
;
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
Journal of business research : JBR
107
(
2020
),
pp. 256-270
Persistent link: https://www.econbiz.de/10012156755
Saved in:
6
Customer segmentation in e-commerce : applications to the cashback business model
Ballestar, María Teresa
;
Grau-Carles, Pilar
;
Sainz, Jorge
- In:
Journal of business research : JBR
88
(
2018
),
pp. 407-414
Persistent link: https://www.econbiz.de/10011869853
Saved in:
7
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
8
From personal to online selling : how relational selling shapes salespeople's promotion of e-commerce channels
Habel, Johannes
;
Alavi, Sascha
;
Linsenmayer, Kim Tina
- In:
Journal of business research : JBR
132
(
2021
),
pp. 373-382
Persistent link: https://www.econbiz.de/10012581618
Saved in:
9
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
10
Effects of online commercial friendships on customer revenge following a service failure
Fu, Xiaorong
;
Pang, Jing
;
Gursoy, Dogan
- In:
Journal of business research : JBR
153
(
2022
),
pp. 102-114
Persistent link: https://www.econbiz.de/10013533975
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