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Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey; Javalgi, Rajshekhar G.; … - In: Journal of business research : JBR 62 (2009) 10, pp. 931-938
Persistent link: https://www.econbiz.de/10003887557
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Nostalgia in post-socialist Russia: exploring applications to advertising strategy
Holak, Susan L.; Matveev, Alexei V.; Havlena, William J. - In: Journal of business research : JBR 60 (2007) 6, pp. 649-655
Persistent link: https://www.econbiz.de/10003487048
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Development of intellectual property laws for the Russian Federation
O'Connor, Thomas S. - In: Journal of business research : JBR 64 (2011) 9, pp. 1011-1016
Persistent link: https://www.econbiz.de/10009241397
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International joint ventures in Russia : cultures' influences on alliance success
Kobernyuk, Elena; Stiles, David R.; Ellson, Tony - In: Journal of business research : JBR 67 (2014) 4, pp. 471-477
Persistent link: https://www.econbiz.de/10010362107
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Gaining legitimacy through proactive stakeholder management : the experiences of high-tech women entrepreneurs in Russia
Vershinina, Natalia; Rodgers, Peter; Tarba, Shlomo Yedidia - In: Journal of business research : JBR 119 (2020), pp. 111-121
Persistent link: https://www.econbiz.de/10012416946
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Benefits of the retail payments card market : Russian cardholders' evidence
Krivosheya, Egor; Korolev, Andrew - In: Journal of business research : JBR 69 (2016) 11, pp. 5034-5039
Persistent link: https://www.econbiz.de/10011589117
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Cues adopted by consumers in examining corporate website favorability : an empirical study of financial institutions in the UK and Russia
Ageeva, Elena; Melewar, T. C.; Foroudi, Pantea; Dennis, … - In: Journal of business research : JBR 98 (2019), pp. 15-32
Persistent link: https://www.econbiz.de/10012007156
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Customer orientation as a multidimensional construct : evidence from the Russian markets
Smirnova, Maria; Rebiazina, Vera A.; Frösén, Johanna - In: Journal of business research : JBR 86 (2018), pp. 457-467
Persistent link: https://www.econbiz.de/10011855374
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Benefits of the retail payments card market : evidence from Russian merchants
Krivosheya, Egor; Korolev, Andrew - In: Journal of business research : JBR 88 (2018), pp. 466-473
Persistent link: https://www.econbiz.de/10011869919
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The moderating role of personal cultural values on consumer ethnocentrism in developing countries : the case of Brazil and Russia
Ma, Jieqiong; Yang, Jie; Yoo, Boonghee - In: Journal of business research : JBR 108 (2020), pp. 375-389
Persistent link: https://www.econbiz.de/10012175402