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Open innovation and de-escalation of commitment in underperforming new product development projects
Yang, Miles M.; Yang, Feifei; Li, Xiaoxuan - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014304049
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Shaping and re-shaping social capital in buyer-supplier relationships
Hughes, Mathew; Perrons, Robert K. - In: Journal of business research : JBR 64 (2011) 2, pp. 164-171
Persistent link: https://www.econbiz.de/10008839683
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Spurious response error in a new product survey
Goldsmith, Ronald E. - In: Journal of business research : JBR 17 (1988) 3, pp. 271-281
Persistent link: https://www.econbiz.de/10003561455
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Low socioeconomic class and consumer complexity expectations for new product technology
Trujillo, Carlos A.; Barrios, Andrés; Camacho, Sonia M.; … - In: Journal of business research : JBR 63 (2010) 6, pp. 538-547
Persistent link: https://www.econbiz.de/10003982072
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Performance expectations of small firms considering radical product innovation
Verhees, Frans J. H. M.; Meulenberg, Mathias T. G.; … - In: Journal of business research : JBR 63 (2010) 7, pp. 772-777
Persistent link: https://www.econbiz.de/10003984879
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A cognitive model to predict domain-specific consumer innovativeness
Hoffmann, Stefan; Soyez, Katja - In: Journal of business research : JBR 63 (2010) 7, pp. 778-785
Persistent link: https://www.econbiz.de/10003984881
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Consumer innovativeness and its correlates : a propositional inventory for future research
Bartels, Jos; Reinders, Machiel J. - In: Journal of business research : JBR 64 (2011) 6, pp. 601-609
Persistent link: https://www.econbiz.de/10008988774
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Signaling quality with new product preannouncements : vaporware and the role of reference quality
Jung, Heonsoo - In: Journal of business research : JBR 64 (2011) 11, pp. 1251-1258
Persistent link: https://www.econbiz.de/10009380508
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Global marketing strategy modeling of high tech products
Wu, Chih-wen - In: Journal of business research : JBR 64 (2011) 11, pp. 1229-1233
Persistent link: https://www.econbiz.de/10009380519
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Investigating the roles of online buzz for new product diffusion and its cross-country dynamics
Chung, Jaihak - In: Journal of business research : JBR 64 (2011) 11, pp. 1183-1189
Persistent link: https://www.econbiz.de/10009380578