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Marktforschung
119
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Journal of business research : JBR
Journal of marketing research : JMR
385
Journal of marketing
176
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
128
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
SpringerLink / Bücher
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Journal of the Academy of Marketing Science
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Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
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Qualitative market research : an international journal
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Journal of advertising research
69
Esomar congress
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Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
63
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
The American economic review
60
Journal of retailing
58
Europäische Hochschulschriften / 5
57
Marketing : ZFP ; journal of research and management
56
Economics letters
55
Management science : journal of the Institute for Operations Research and the Management Sciences
52
European marketing research review
51
Journal of business economics : JBE
51
The review of economic studies
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of economic theory
42
Journal of marketing management : MM
42
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Harvard business review : HBR
38
International journal of market research
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Journal of political economy
34
The review of economics and statistics
34
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
The journal of business : B
31
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ECONIS (ZBW)
119
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1
Contribution of southern authors in major marketing publications
Fields, D. M.
- In:
Journal of business research : JBR
22
(
1991
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10001098797
Saved in:
2
Costs and benefits of selected response inducement techniques in mail survey research
Martin, Warren S.
(
contributor
)
- In:
Journal of business research : JBR
19
(
1989
)
1
,
pp. 67-79
Persistent link: https://www.econbiz.de/10001070113
Saved in:
3
Shopping patterns of the rural consumer : exploring the relationship between shopping orientations and outshopping
Lumpkin, James R.
- In:
Journal of business research : JBR
14
(
1986
)
1
,
pp. 63-81
Persistent link: https://www.econbiz.de/10001021698
Saved in:
4
Disconfirmation processes and consumer evaluations in product usage
Oliver, Richard L.
- In:
Journal of business research : JBR
13
(
1985
)
3
,
pp. 235-246
Persistent link: https://www.econbiz.de/10001021718
Saved in:
5
Dual consciousness and altered states : implications for consumer research
Hirschman, Elizabeth Caldwell
- In:
Journal of business research : JBR
13
(
1985
)
3
,
pp. 223-234
Persistent link: https://www.econbiz.de/10001021719
Saved in:
6
Using self-congruity and ideal congruity to predict purchase motivation
Sirgy, M. Joseph
- In:
Journal of business research : JBR
13
(
1985
)
3
,
pp. 195-206
Persistent link: https://www.econbiz.de/10001021721
Saved in:
7
Evaluating measures through data quantification : applying dual scaling to an advertising copytest
Franke, George R.
- In:
Journal of business research : JBR
13
(
1985
)
1
,
pp. 61-69
Persistent link: https://www.econbiz.de/10001021740
Saved in:
8
Special section on research in marketing in a centrally planned economy: Poland
In:
Journal of business research : JBR
14
(
1986
)
4
,
pp. 281-327
Persistent link: https://www.econbiz.de/10001021853
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9
Measuring market response to price changes : a classification approach
Mulhern, Francis J.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 197-205
Persistent link: https://www.econbiz.de/10001183942
Saved in:
10
Increasing sample size compensates for data problems in segmentation studies
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 992-999
Persistent link: https://www.econbiz.de/10011436388
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