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Marketing
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Journal of business research : JBR
SpringerLink / Bücher
389
Europäische Hochschulschriften / 5
138
Springer eBook Collection
115
Industrial marketing management : the international journal for industrial and high-tech firms
105
Journal of marketing
96
Springer eBook Collection / Business and Economics
88
European journal of marketing : EJM
85
Lehrbuch
75
Journal of marketing education : JME
67
Journal of marketing management : MM
67
Gabler Edition Wissenschaft
66
Journal of the Academy of Marketing Science
61
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
57
Marketing theory
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
Arbeitspapier / Institut für Marketing, Universität Mannheim
49
Hamburger Schriften zur Marketingforschung
45
Journal of macromarketing
44
Marketing intelligence & planning
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Journal of business-to-business marketing
43
Marketing : ZFP ; journal of research and management
42
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
41
Journal of historical research in marketing
40
Journal of marketing research : JMR
39
Research
39
Business horizons
38
Schriftenreihe Schwerpunkt Marketing
38
Journal of business economics : JBE
37
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
37
essentials
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
35
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
34
UTB
33
Journal of Islamic marketing : JIMA
32
Harvard business review : HBR
31
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Premier reference source
31
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ECONIS (ZBW)
137
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1
Editorial: Marketing communications and consumer behavior : introduction to the special issue from 2007 La Londe conference
Askegaard, Søren
;
Merunka, Dwight R.
;
Sirgy, M. Joseph
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1027-1029
Persistent link: https://www.econbiz.de/10003766337
Saved in:
2
Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.
;
Covin, Jeffrey G.
;
Slevin, Dennis P.
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
Saved in:
3
Marketing accountability : linking marketing actions to financial results
Stewart, David W.
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 636-643
Persistent link: https://www.econbiz.de/10003854677
Saved in:
4
Market orientation, competitive advantage, and performance : a demand-based perspective
Zhou, Kevin Zheng
;
Brown, James R.
;
Dev, Chekitan S.
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1063-1070
Persistent link: https://www.econbiz.de/10003896914
Saved in:
5
Product acceptance by middlemen in export channels
Angelmar, Reinhard
;
Pras, Bernard
- In:
Journal of business research : JBR
12
(
1984
)
2
,
pp. 227-240
Persistent link: https://www.econbiz.de/10003470932
Saved in:
6
Replication research's disturbing trend
Evanschitzky, Heiner
;
Baumgarth, Carsten
;
Hubbard, Raymond
- In:
Journal of business research : JBR
60
(
2007
)
4
,
pp. 411-415
Persistent link: https://www.econbiz.de/10003451455
Saved in:
7
Teaching basic marketing accountability using spreadsheets : an exploratory perspective
Ganesh, Gopala
;
Paswan, Audesh K.
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 182-190
Persistent link: https://www.econbiz.de/10003954687
Saved in:
8
Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De
;
Janiszewski, Chris A.
;
Merunka, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
Saved in:
9
Special issue : marketing research in Korea ; special joint issue of Journal of Business Research and Journal of the Korean Academy of Marketing
Ko, Eunju
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003587296
Saved in:
10
Technology profiles and export marketing strategies
Suzman, Cedric L.
;
Wortzel, Lawrence H.
- In:
Journal of business research : JBR
12
(
1984
)
2
,
pp. 183-194
Persistent link: https://www.econbiz.de/10003691856
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