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Marktforschung
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Journal of business research : JBR
Journal of marketing research : JMR
410
European journal of operational research : EJOR
351
Journal of revenue and pricing management
345
Management science : journal of the Institute for Operations Research and the Management Sciences
301
NBER working paper series
254
International journal of production economics
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Journal of marketing
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International journal of industrial organization
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Economics letters
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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Jahrbuch der Absatz- und Verbrauchsforschung
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The American economic review
126
Journal of retailing
121
International journal of production research
119
Operations research
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CESifo working papers
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Journal of retailing and consumer services
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Manufacturing & service operations management : M & SOM
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Transportation research / E : an international journal
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Discussion papers / CEPR
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of the Academy of Marketing Science
99
Production and operations management : an international journal of the Production and Operations Management Society
91
The journal of industrial economics
91
Europäische Hochschulschriften / 5
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
Energy economics
82
Omega : the international journal of management science
81
International journal of hospitality management
78
Discussion paper
76
Marketing : ZFP ; journal of research and management
76
The Rand journal of economics
75
Qualitative market research : an international journal
73
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ECONIS (ZBW)
232
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1
Measuring market response to price changes : a classification approach
Mulhern, Francis J.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 197-205
Persistent link: https://www.econbiz.de/10001183942
Saved in:
2
Pricing strategy : a review of 22 years of marketing research
Kienzler, Mario
;
Kowalkowski, Christian
- In:
Journal of business research : JBR
78
(
2017
),
pp. 101-110
Persistent link: https://www.econbiz.de/10011736246
Saved in:
3
A comparison of importance weights and willingness-to-pay measures derived from choice-based conjoint, constant sum scales and best-worst scaling
Louviere, Jordan J.
;
Islam, Towhidul
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 903-911
Persistent link: https://www.econbiz.de/10003730779
Saved in:
4
Does customer sex influence the relationship between perceived quality and share of wallet?
Babakus, Emin
;
Yavas, Ugur
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 974-981
Persistent link: https://www.econbiz.de/10003731220
Saved in:
5
The use of incremental goodness of fit indices in structural equation models in marketing research
Sawyer, Alan G.
;
Page, Thomas J.
- In:
Journal of business research : JBR
12
(
1984
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10003647271
Saved in:
6
Brand choice and varying quantity of information
Patton, W. E.
- In:
Journal of business research : JBR
12
(
1984
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10003648221
Saved in:
7
The customer-based corporate reputation scale : replication and short form
Walsh, Gianfranco
;
Beatty, Sharon E.
;
Shiu, Edward M. K.
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 924-930
Persistent link: https://www.econbiz.de/10003887547
Saved in:
8
Language influence in responses to questionnaires by bilingual respondents : a test of the Whorfian hypothesis
Richard, Marie-Odile
;
Toffoli, Roy
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 987-994
Persistent link: https://www.econbiz.de/10003887610
Saved in:
9
The role of conflict, culture, and myth in creating attitudinal commitment
Bodkin, Charles D.
;
Amato, Christie
;
Peters, Cara
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 1013-1019
Persistent link: https://www.econbiz.de/10003888177
Saved in:
10
Development of a scale to measure skepticism of social advertising among adolescents
Thakor, Mrugank V.
;
Goneau-Lessard, Karine
- In:
Journal of business research : JBR
62
(
2009
)
12
,
pp. 1342-1349
Persistent link: https://www.econbiz.de/10003900792
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