Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Evaluating judgment-based mark...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing theory
38
Marketingtheorie
38
Service-Dominant Logic
10
Service-dominant logic
10
Consumer behaviour
9
Konsumentenverhalten
9
Bibliometrics
8
Bibliometrie
8
Marketing management
8
Marketingmanagement
8
Marketing
7
Relationship marketing
6
Theorie
6
Theory
6
Betriebliche Wertschöpfung
5
Beziehungsmarketing
5
Brand management
5
Customer integration
5
Kundenintegration
5
Markenführung
5
Value creation
5
Innovation
4
Marketing strategy
4
USA
4
United States
4
Agent-based modeling
3
Agentenbasierte Modellierung
3
Brand image
3
Literature review
3
Markenimage
3
Value co-creation
3
Brand
2
Brand experience
2
Conjoint analysis
2
Conjoint-Analyse
2
Consumer culture theory
2
Dienstleistung
2
Dienstleistungsinnovation
2
Dienstleistungsmarketing
2
Innovation management
2
more ...
less ...
Online availability
All
Undetermined
20
Type of publication
All
Article
38
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
38
Aufsatz in Zeitschrift
38
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
38
Undetermined
1
Author
All
Vargo, Stephen L.
3
Andreini, Daniela
2
Dahl, Andrew J.
2
Lim, Weng Marc
2
Pedeliento, Giuseppe
2
Peltier, James
2
Solerio, Chiara
2
Zarantonello, Lia
2
Akaka, Melissa Archpru
1
Aly, Marwa
1
Andreu, Luisa
1
Arndt, Johan
1
Aulōnitēs, Geōrgios I.
1
Barnier, Virginie De
1
Baron, Steve
1
Belkhir, Meriam
1
Benmecheddal, Ahmed
1
Brettel, Malte
1
Carrigan, Marylyn
1
Cervera, Amparo
1
Chong, Josephine L. L
1
Colurcio, Maria
1
Cuomo, Maria Teresa
1
Djelassi, Souad
1
Doherty, Anne Marie
1
Donthu, Naveen
1
Driessen, Paul H.
1
Easley, Richard W.
1
Edvardsson, Bo
1
Elliot, Esi A.
1
Engelen, Andreas
1
Farhangmehr, Minoo
1
Festa, Giuseppe
1
Foltean, Florin Sabin
1
Gao, Tao Tony
1
Garcia, Rosanna
1
Gilbert, G. Nigel
1
Giovanardi, Massimo
1
Gustafsson, Anders
1
Habel, Cullen
1
more ...
less ...
Published in...
All
Journal of business research : JBR
SpringerLink / Bücher
91
Journal of historical research in marketing
86
Marketing theory
83
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
52
Europäische Hochschulschriften / 5
41
Legends in marketing
40
Journal of marketing
39
European journal of marketing : EJM
36
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
31
Marketing : ZFP ; journal of research and management
30
History of marketing thought ; Volume 1
28
Journal of marketing research : JMR
28
AMS review : official publication of the Academy of Marketing Science
27
Gabler Edition Wissenschaft
24
History of marketing thought ; Volume 2
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Contributions to economic analysis
21
Lehrbuch
19
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
18
International economic review
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of business economics : JBE
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
16
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
more ...
less ...
Source
All
ECONIS (ZBW)
39
Showing
1
-
10
of
39
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Hofstede's dimensions of culture in international marketing studies
Soares, Ana Maria
;
Farhangmehr, Minoo
;
Shoham, Aviv
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 277-284
Persistent link: https://www.econbiz.de/10003429522
Saved in:
2
Assessing cross-cultural marketing theory and research
Engelen, Andreas
;
Brettel, Malte
- In:
Journal of business research : JBR
64
(
2011
)
5
,
pp. 516-523
Persistent link: https://www.econbiz.de/10008901453
Saved in:
3
Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De
;
Janiszewski, Chris A.
;
Merunka, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
Saved in:
4
Special issue: Complexities in markets
Gilbert, G. Nigel
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003499595
Saved in:
5
Validating agent-based marketing models through conjoint analysis
Garcia, Rosanna
;
Rummel, Paul
;
Hauser, John R.
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 848-857
Persistent link: https://www.econbiz.de/10003499812
Saved in:
6
The four P's in social simulation, a perspective on how marketing could benefit from the use of social simulation
Jager, Wander
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 868-875
Persistent link: https://www.econbiz.de/10003499837
Saved in:
7
Social interaction and low involvement products
Kuenzel, Johanna
;
Musters, Pieter
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 876-883
Persistent link: https://www.econbiz.de/10003499868
Saved in:
8
Building and assurance of agent-based models: an example and challenge to the field
Midgley, David F.
;
Marks, Robert E.
;
Kunchamwar, Dinesh
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 884-893
Persistent link: https://www.econbiz.de/10003499876
Saved in:
9
Simulating changing consumer preferences: a dynamic conjoint model
Vag, Andras
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 904-911
Persistent link: https://www.econbiz.de/10003499890
Saved in:
10
Agent-based simulation of consumer purchase decision-making and the decoy effect
Zhang, Tao
;
Zhang, David
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 912-922
Persistent link: https://www.econbiz.de/10003499911
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
