Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Anpassung des absatzpolitische...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
119
Marketing management
52
Marketingmanagement
52
Consumer behaviour
21
Konsumentenverhalten
21
Absatzpolitik
18
Firm performance
15
USA
15
Unternehmenserfolg
15
Innovation
13
United States
13
Brand management
11
Business start-up
11
Markenführung
11
Relationship marketing
11
Unternehmensgründung
11
Beziehungsmarketing
10
Marktforschung
10
Entrepreneurship
9
Entrepreneurship approach
9
KMU
9
SME
9
Entrepreneurial marketing
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Marketing theory
7
Business ethics
6
Competitive advantage
6
Ethics
6
Ethik
6
Market research
6
Marketing strategy
6
Marketingtheorie
6
Positive marketing
6
Theorie
6
Theory
6
Unternehmensethik
6
Vereinigte Staaten
6
Wettbewerbsvorteil
6
International marketing
5
more ...
less ...
Online availability
All
Undetermined
71
Type of publication
All
Article
134
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
118
Aufsatz in Zeitschrift
118
Collection of articles of several authors
5
Sammelwerk
5
Conference paper
1
Conference proceedings
1
Konferenzbeitrag
1
Konferenzschrift
1
more ...
less ...
Language
All
English
120
Undetermined
17
Author
All
Ko, Eunju
4
El-Bassiouny, Noha
3
Jafari, Aliakbar
3
Lim, Weng Marc
3
Sandıkçı, Özlem
3
Dillon, William R.
2
Ginter, James L.
2
Howell, Roy D.
2
Hunt, Shelby D.
2
Madhavaram, Sreedhar
2
Merunka, Dwight R.
2
Mittelstaedt, John D.
2
Sharma, Piyush
2
Wilcox, James B.
2
Abela, Andrew V.
1
Akhtar, Pervaiz
1
Al-Habib, Mohammed
1
Alexander, Andrew
1
Alqahtani, Nasser
1
Anderson, W. Thomas
1
Angelmar, Reinhard
1
Angulo-Altamirano, Eladio
1
Angulo-Ruiz, Fernando
1
Anterasian, Cathy
1
Armstrong, Jon Scott
1
Arnett, Dennis B.
1
Askegaard, Søren
1
Auh, Seigyoung
1
Babin, Barry J.
1
Backhaus, Klaus
1
Baehre, Sven
1
Baek, Minjung
1
Balmer, John M.T.
1
Barnier, Virginie De
1
Barnier, Virginie de
1
Baumgarth, Carsten
1
Belkhir, Meriam
1
Bellenger, Danny N.
1
Bello, Daniel C.
1
Ben-Jebara, Marouen
1
more ...
less ...
Published in...
All
Journal of business research : JBR
SpringerLink / Bücher
389
Europäische Hochschulschriften / 5
138
Springer eBook Collection
115
Industrial marketing management : the international journal for industrial and high-tech firms
105
Journal of marketing
96
Springer eBook Collection / Business and Economics
88
European journal of marketing : EJM
85
Lehrbuch
75
Journal of marketing education : JME
67
Journal of marketing management : MM
67
Gabler Edition Wissenschaft
66
Journal of the Academy of Marketing Science
61
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
57
Marketing theory
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
Arbeitspapier / Institut für Marketing, Universität Mannheim
49
Hamburger Schriften zur Marketingforschung
45
Journal of macromarketing
44
Marketing intelligence & planning
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Journal of business-to-business marketing
43
Marketing : ZFP ; journal of research and management
42
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
41
Journal of historical research in marketing
40
Journal of marketing research : JMR
39
Research
39
Business horizons
38
Schriftenreihe Schwerpunkt Marketing
38
Journal of business economics : JBE
37
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
37
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
36
essentials
36
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
34
UTB
33
Journal of Islamic marketing : JIMA
32
Premier reference source
32
Harvard business review : HBR
31
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
more ...
less ...
Source
All
ECONIS (ZBW)
137
Showing
1
-
10
of
137
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Editorial: Marketing communications and consumer behavior : introduction to the special issue from 2007 La Londe conference
Askegaard, Søren
;
Merunka, Dwight R.
;
Sirgy, M. Joseph
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1027-1029
Persistent link: https://www.econbiz.de/10003766337
Saved in:
2
Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.
;
Covin, Jeffrey G.
;
Slevin, Dennis P.
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
Saved in:
3
Marketing accountability : linking marketing actions to financial results
Stewart, David W.
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 636-643
Persistent link: https://www.econbiz.de/10003854677
Saved in:
4
Market orientation, competitive advantage, and performance : a demand-based perspective
Zhou, Kevin Zheng
;
Brown, James R.
;
Dev, Chekitan S.
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1063-1070
Persistent link: https://www.econbiz.de/10003896914
Saved in:
5
Product acceptance by middlemen in export channels
Angelmar, Reinhard
;
Pras, Bernard
- In:
Journal of business research : JBR
12
(
1984
)
2
,
pp. 227-240
Persistent link: https://www.econbiz.de/10003470932
Saved in:
6
Replication research's disturbing trend
Evanschitzky, Heiner
;
Baumgarth, Carsten
;
Hubbard, Raymond
- In:
Journal of business research : JBR
60
(
2007
)
4
,
pp. 411-415
Persistent link: https://www.econbiz.de/10003451455
Saved in:
7
Teaching basic marketing accountability using spreadsheets : an exploratory perspective
Ganesh, Gopala
;
Paswan, Audesh K.
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 182-190
Persistent link: https://www.econbiz.de/10003954687
Saved in:
8
Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De
;
Janiszewski, Chris A.
;
Merunka, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
Saved in:
9
Special issue : marketing research in Korea ; special joint issue of Journal of Business Research and Journal of the Korean Academy of Marketing
Ko, Eunju
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003587296
Saved in:
10
Technology profiles and export marketing strategies
Suzman, Cedric L.
;
Wortzel, Lawrence H.
- In:
Journal of business research : JBR
12
(
1984
)
2
,
pp. 183-194
Persistent link: https://www.econbiz.de/10003691856
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
