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Werbung
167
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158
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97
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2
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2
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2
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2
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2
Jang, Sungha
2
Kim, Alex Jiyoung
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Kim, Jooyoung
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Laroche, Michel
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Lei, Jing
2
Martín Herrán, Guiomar
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Thomas, Sunil
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1
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1
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1
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Journal of business research : JBR
Journal of advertising research
295
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
144
Management science : journal of the Institute for Operations Research and the Management Sciences
98
Journal of marketing
96
Journal of marketing research : JMR
95
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
European journal of operational research : EJOR
74
Journal of historical research in marketing
70
European journal of marketing : EJM
67
Journal of promotion management : innovations in planning and applied research
64
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
56
NBER working paper series
55
International journal of industrial organization
53
Psychology & marketing
53
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
NBER Working Paper
45
Markenartikel : das Magazin für Markenführung
43
Marketing : ZFP ; journal of research and management
42
Working paper / National Bureau of Economic Research, Inc.
41
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
The journal of industrial economics
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
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ECONIS (ZBW)
171
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1
Optimal price and advertising policy for new products
Schmalen, Helmut
- In:
Journal of business research : JBR
10
(
1982
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10002783387
Saved in:
2
Is CPM related to the advertising effectiveness of magazines?
Woodside, Arch G.
;
Reid, David M.
- In:
Journal of business research : JBR
3
(
1975
)
4
,
pp. 323-334
Persistent link: https://www.econbiz.de/10003013259
Saved in:
3
Media allocation model using nonlinear benefit curves
Locander, William B.
- In:
Journal of business research : JBR
6
(
1978
)
4
,
pp. 273-293
Persistent link: https://www.econbiz.de/10002393244
Saved in:
4
Carryover effects of advertising on sales of durable goods
Moriarty, Mark M.
- In:
Journal of business research : JBR
11
(
1983
)
1
,
pp. 127-137
Persistent link: https://www.econbiz.de/10002517842
Saved in:
5
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Trujillo, Carlos A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
Saved in:
6
Brand choice and varying quantity of information
Patton, W. E.
- In:
Journal of business research : JBR
12
(
1984
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10003648221
Saved in:
7
Dynamic market impacts of generic dairy advertising
Nicholson, Charles F.
;
Kaiser, Harry M.
- In:
Journal of business research : JBR
61
(
2008
)
11
,
pp. 1125-1135
Persistent link: https://www.econbiz.de/10003766630
Saved in:
8
The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
McDaniel, Stephen R.
;
Lim, Choong Hoon
;
Mahan, Joseph E.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 606-612
Persistent link: https://www.econbiz.de/10003486973
Saved in:
9
Nostalgia in post-socialist Russia: exploring applications to advertising strategy
Holak, Susan L.
;
Matveev, Alexei V.
;
Havlena, William J.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 649-655
Persistent link: https://www.econbiz.de/10003487048
Saved in:
10
Employee attitudes toward advertising
Acito, Franklin
- In:
Journal of business research : JBR
8
(
1980
)
4
,
pp. 525-540
Persistent link: https://www.econbiz.de/10003464437
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