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~isPartOf:"Journal of business research : JBR"
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Werbung
167
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158
Advertising effects
113
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113
Consumer behaviour
104
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Lei, Jing
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Martín Herrán, Guiomar
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
The Canadian journal of economics
897
Canadian public policy : a journal for the discussion of social and economic policy in Canada
664
Canadian journal of agricultural economics : CJAE
661
The Canadian journal of economics and political science : the journal of the Canadian Political Science Association
487
L' Actualité économique : revue trimest.
418
NBER working paper series
394
Canadian tax journal
390
Working paper / National Bureau of Economic Research, Inc.
367
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354
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341
Canadian public administration : analyzing national, provincial, territorial, municipal, aboriginal and international governance practice in a changing world
307
Research paper series / Analytical Studies, Statistics Canada
274
Applied economics
246
Journal of advertising research
237
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211
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210
International journal of advertising : the review of marketing communications
208
Staff working paper / Bank of Canada
192
International journal of advertising : the quarterly review of marketing communications
182
Canadian farm economics
175
Working paper / Bank of Canada
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Research paper / Statistics Canada
162
American journal of agricultural economics
158
Journal of marketing communications
147
IZA Discussion Paper
146
The Canadian banker : journal of the Canadian Bankers' Association
138
The review of economics and statistics
137
Discussion paper / University of British Columbia, Department of Economics
130
Bank of Canada review
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Business quarterly
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Analytical Studies Branch research paper series / Statistics Canada : research paper
124
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121
Current issue review / Library of Parliament, Research Branch
113
Fraser research bulletin
111
Canadian journal of political science : CJPS
110
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110
Canadian review of sociology and anthropology : CRSA
109
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ECONIS (ZBW)
194
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1
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Saved in:
2
The FTCʹs handling of puffery and other selling claims made ʺby implicationʺ
Preston, Ivan L.
- In:
Journal of business research : JBR
5
(
1977
)
2
,
pp. 155-181
Persistent link: https://www.econbiz.de/10002651208
Saved in:
3
Legal, regulatory, and ethical issues in marketing and consumer behavior : special issue
In:
Journal of business research : JBR
24
(
1992
)
4
,
pp. 281-375
Persistent link: https://www.econbiz.de/10001123240
Saved in:
4
Modeling the effect of advertising on price response : an econometric framework and some preliminary findings
Vanhonacker, Wilfried R.
- In:
Journal of business research : JBR
19
(
1989
)
2
,
pp. 127-149
Persistent link: https://www.econbiz.de/10001070110
Saved in:
5
The impact of firms' risk-taking attitudes on advertising budgets
Lee, Don Y.
- In:
Journal of business research : JBR
31
(
1994
)
2
,
pp. 247-256
Persistent link: https://www.econbiz.de/10001171340
Saved in:
6
Practicing advertising researchers and their views of academic researchers
Kelly, J. S.
- In:
Journal of business research : JBR
15
(
1987
)
3
,
pp. 257-268
Persistent link: https://www.econbiz.de/10001029642
Saved in:
7
Separate and joint effects of advertising and placement
Uribe, Rodrigo
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 459-465
Persistent link: https://www.econbiz.de/10011435930
Saved in:
8
Manufacturer's cooperative advertising, demand uncertainty, and information sharing
Yan, Ruiliang
;
Cao, Zixia
;
Pei, Zhi
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 709-717
Persistent link: https://www.econbiz.de/10011436236
Saved in:
9
Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
10
Sports bettors' responses to sports-embedded gambling promotions : implications for compulsive consumption
Hing, Nerilee
;
Lamont, Matthew
;
Vitartas, Peter
;
Fink, Elian
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
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