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Applying industry practices to promote healthy foods : an exploration of positive marketing outcomes
Bublitz, Melissa G.; Peracchio, Laura A. - In: Journal of business research : JBR 68 (2015) 12, pp. 2484-2493
Persistent link: https://www.econbiz.de/10011399520
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Is the culture-emotion fit always important? : self-regulatory emotions in ethnic food consumption
Bu, Kyunghee; Kim, Donghoon; Son, Jungmin - In: Journal of business research : JBR 66 (2013) 8, pp. 983-988
Persistent link: https://www.econbiz.de/10009755385
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Retailing institutions in developing countries : Determinants of supermarket patronage in Istanbul, Turkey
Yavas, Ugur - In: Journal of business research : JBR 9 (1981) 4, pp. 367-379
Persistent link: https://www.econbiz.de/10003001017
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Honey they shrank the food! An integrative study of the impact of food granularity and its operationalization mode on consumption
Roose, Gudrun; Van Kerckhove, Anneleen; Huyghe, Elke - In: Journal of business research : JBR 75 (2017), pp. 210-220
Persistent link: https://www.econbiz.de/10011699853
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The experiential pleasure of food : a savoring journey to food well-being
Batat, Wided; Peter, Paula C.; Moscato, Emily M.; … - In: Journal of business research : JBR 100 (2019), pp. 392-399
Persistent link: https://www.econbiz.de/10012023815
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Reducing the negative impact of ultra-processed foods : consumer response to natural claims, organic claims, and processing level disclosures
Rybak, Garrett; Burton, Scot; Berry, Christopher - In: Journal of business research : JBR 177 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10014550376
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Predicting social media engagement with computer vision : an examination of food marketing on Instagram
Philp, Matthew; Jacobson, Jenna; Pancer, Ethan - In: Journal of business research : JBR 149 (2022), pp. 736-747
Persistent link: https://www.econbiz.de/10013325681