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Journal of business research : JBR
China economic review : an international journal
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1
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
2
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
3
Regulatory fit effects of
gender
and marketing message content
McKay-Nesbitt, Jane
;
Bhatnagar, Namita
;
Smith, Malcolm C.
- In:
Journal of business research : JBR
66
(
2013
)
11
,
pp. 2245-2251
Persistent link: https://www.econbiz.de/10009789038
Saved in:
4
The effect of ad smiles on consumer attitudes and intentions : influence of model
gender
and consumer
gender
Trivedi, Rohit H.
;
Teichert, Thorsten
- In:
Journal of business research : JBR
99
(
2019
),
pp. 197-205
Persistent link: https://www.econbiz.de/10012023600
Saved in:
5
Men hate it, women love it : guilty pleasure advertising messages
Lancellotti, Matthew P.
;
Thomas, Sunil
- In:
Journal of business research : JBR
85
(
2018
),
pp. 271-280
Persistent link: https://www.econbiz.de/10011815526
Saved in:
6
Sociocultural changes and portrayal of women in advertisements : a temporal investigation across product categories
Tripathi, Sanjeev
;
Bansal, Anjali
;
Bansal, Amrita
- In:
Journal of business research : JBR
153
(
2022
),
pp. 216-227
Persistent link: https://www.econbiz.de/10013534014
Saved in:
7
Endorser
gender
and age effects in B2B advertising
Mohan, Mayoor
;
Ferguson, Jodie L.
;
Huhmann, Bruce A.
- In:
Journal of business research : JBR
148
(
2022
),
pp. 60-75
Persistent link: https://www.econbiz.de/10013325446
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8
Consumers' reaction to global versus local advertising appeals : a test of culturally incongruent images in
China
Zhou, Lianxi
;
Poon, Patrick
;
Wang, Haizhong
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 561-568
Persistent link: https://www.econbiz.de/10010496178
Saved in:
9
Advertising persuasion in
China
: using Mandarin or Cantonese?
Liu, ShiXiong
;
Wen, Xiaoshan
;
Wei, Lina
;
Zhao, Weihong
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2383-2389
Persistent link: https://www.econbiz.de/10010207613
Saved in:
10
The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
72
(
2017
),
pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
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