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Werbung
167
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158
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112
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112
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98
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98
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Lei, Jing
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Martín Herrán, Guiomar
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1
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Journal of business research : JBR
Journal of advertising research
235
Journal of the Royal Statistical Society
232
International journal of advertising : the review of marketing communications
208
Nachrichten für Aussenhandel : NfA ; Märkte, Trends, Geschäftschancen
183
International journal of advertising : the quarterly review of marketing communications
182
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Journal of advertising : official publication of the American Academy of Advertising
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Statistik des Auslandes
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159
Allgemeines statistisches Archiv : AStA ; journal of the German Statistical Society
155
European journal of operational research : EJOR
154
Management science : journal of the Institute for Operations Research and the Management Sciences
152
Journal of econometrics
150
Journal of marketing communications
144
Bulletin of the International Statistical Institute
125
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
123
SpringerLink / Bücher
117
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
115
Discussion paper
114
Operations research
114
Economics letters
111
Revue de statistique appliquée
93
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Journal of promotion management : JPM
82
NBER Working Paper
80
Journal of marketing
79
Metrika : international journal for theoretical and applied statistics
79
Statistische Hefte : internationale Zeitschrift für Theorie und Praxis
79
Europäische Hochschulschriften / 5
78
Lehrbuch
77
NBER working paper series
77
Journal of historical research in marketing
70
Working paper / National Bureau of Economic Research, Inc.
70
European journal of marketing : EJM
66
Journal of marketing research : JMR
66
Journal of promotion management : innovations in planning and applied research
64
Jahrbuch der Absatz- und Verbrauchsforschung
63
Teils: DeStatis / wissen, nutzen
60
Wirtschaft und Statistik : WISTA
59
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ECONIS (ZBW)
178
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1
Unidimensional measurement and structural equation models with latent veriables
Danes, Jeffrey E.
;
Mann, O. Karl
- In:
Journal of business research : JBR
12
(
1984
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10003521558
Saved in:
2
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Trujillo, Carlos A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
Saved in:
3
Brand choice and varying quantity of information
Patton, W. E.
- In:
Journal of business research : JBR
12
(
1984
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10003648221
Saved in:
4
Dynamic market impacts of generic dairy advertising
Nicholson, Charles F.
;
Kaiser, Harry M.
- In:
Journal of business research : JBR
61
(
2008
)
11
,
pp. 1125-1135
Persistent link: https://www.econbiz.de/10003766630
Saved in:
5
The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
McDaniel, Stephen R.
;
Lim, Choong Hoon
;
Mahan, Joseph E.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 606-612
Persistent link: https://www.econbiz.de/10003486973
Saved in:
6
Nostalgia in post-socialist Russia: exploring applications to advertising strategy
Holak, Susan L.
;
Matveev, Alexei V.
;
Havlena, William J.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 649-655
Persistent link: https://www.econbiz.de/10003487048
Saved in:
7
Employee attitudes toward advertising
Acito, Franklin
- In:
Journal of business research : JBR
8
(
1980
)
4
,
pp. 525-540
Persistent link: https://www.econbiz.de/10003464437
Saved in:
8
Soviet marketing issues : a content analysis of Pravda
Lazer, William
- In:
Journal of business research : JBR
14
(
1986
)
2
,
pp. 117-131
Persistent link: https://www.econbiz.de/10003615430
Saved in:
9
Humor and cognitive responses to advertising stimuli: a trace consolidation approach
Lammers, H. Bruce
(
contributor
)
- In:
Journal of business research : JBR
11
(
1983
)
2
,
pp. 173-185
Persistent link: https://www.econbiz.de/10003583254
Saved in:
10
Fast and frequent : investigating box office revenues of motion picture sequels
Basuroy, Suman
;
Chatterjee, Subimal
- In:
Journal of business research : JBR
61
(
2008
)
7
,
pp. 798-803
Persistent link: https://www.econbiz.de/10003709518
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