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Soviet marketing issues : a content analysis of Pravda
Lazer, William - In: Journal of business research : JBR 14 (1986) 2, pp. 117-131
Persistent link: https://www.econbiz.de/10003615430
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Does source affect response to direct advocacy print advertisements?
Reid, Leonard N.; Soley, Lawrence C.; Vanden Bergh, Bruce G. - In: Journal of business research : JBR 9 (1981) 3, pp. 309-319
Persistent link: https://www.econbiz.de/10003659215
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COO in print advertising : Developed versus developing market comparisons
Zeugner-Roth, Katharina Petra; Bartsch, Fabian - In: Journal of business research : JBR 120 (2020), pp. 364-378
Persistent link: https://www.econbiz.de/10012417140
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Attention, memory and preference for direct and indirect print advertisements
Simola, Jaana; Kuisma, Jarmo; Kaakinen, Johanna K. - In: Journal of business research : JBR 111 (2020), pp. 249-261
Persistent link: https://www.econbiz.de/10012237808
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A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 103 (2019), pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
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Animals in advertising : love dogs? love the ad!
Lancendorfer, Karen M.; Atkin, JoAnn L.; Reece, Bonnie B. - In: Journal of business research : JBR 61 (2008) 5, pp. 384-391
Persistent link: https://www.econbiz.de/10003709296
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Animal-companion depictions in women's magazine advertising
Kennedy, Patricia F.; McGarvey, Mary G. - In: Journal of business research : JBR 61 (2008) 5, pp. 424-430
Persistent link: https://www.econbiz.de/10003709345
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Print advertising : celebrity presenters
Rossiter, John R.; Smidts, Ale - In: Journal of business research : JBR 65 (2012) 6, pp. 874-879
Persistent link: https://www.econbiz.de/10009552414
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Print advertising : type size effects
Pillai, Kishore Gopalakrishna; Katsikeas, Constantine S.; … - In: Journal of business research : JBR 65 (2012) 6, pp. 865-868
Persistent link: https://www.econbiz.de/10009552424
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Print advertising : vivid content
Fennis, Bob Michaël; Das, Enny; Fransen, Marieke L. - In: Journal of business research : JBR 65 (2012) 6, pp. 861-864
Persistent link: https://www.econbiz.de/10009552427