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Targeting and timing promotional activities: an agent-based model for the takeoff of new products
Delre, S. A.; Jager, Wander; Bijmolt, Tammo H. A.; … - In: Journal of business research : JBR 60 (2007) 8, pp. 826-835
Persistent link: https://www.econbiz.de/10003499753
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Challenges at the marketing-operations interface in omni-channel retail environments
Bijmolt, Tammo H. A.; Broekhuis, Manda; Leeuw, Sander de; … - In: Journal of business research : JBR 122 (2021), pp. 864-874
Persistent link: https://www.econbiz.de/10012420638
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A meta-analysis of the effects of music in tourism and hospitality settings
Trompeta, Maria-Angeliki; Karantinou, Kalipso; Koritos, … - In: Journal of business research : JBR 138 (2022), pp. 130-145
Persistent link: https://www.econbiz.de/10013197860
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Determinants of consumers' attitudes towards digital advertising : a meta-analytic comparison across time and touchpoints
Lütjens, Henk; Eisenbeiß, Maik; Fiedler, Maximilian; … - In: Journal of business research : JBR 153 (2022), pp. 445-466
Persistent link: https://www.econbiz.de/10013534078
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Measuring mediating factors in the use of interpersonal sensitivity in organizations
Lee, Sanghyun; Dubinsky, Alan J.; Kim, Juyoung - In: Journal of business research : JBR 66 (2013) 9, pp. 1285-1291
Persistent link: https://www.econbiz.de/10009756052
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Measuring mediating factors in the use of interpersonal sensitivity in organizations
Lee, Sanghyun; Dubinsky, Alan J.; Kim, Juyoung - In: Journal of business research : JBR 66 (2013) 9, pp. 1285-1291
Persistent link: https://www.econbiz.de/10010121559
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Clinching the deal : an empirical study of the drivers of diffusion of daily deals
Xia, Feihong; Chatterjee, Rabikar; Venkatesh, R. - In: Journal of business research : JBR 149 (2022), pp. 824-832
Persistent link: https://www.econbiz.de/10013325699