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The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Chen, Jie; Teng, Lefa; Yu, Ying; Yu, Xueer - In: Journal of business research : JBR 69 (2016) 2, pp. 467-475
Persistent link: https://www.econbiz.de/10011435934
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I (heart) social ventures : identification and social media engagement
Hall-Phillips, Adrienne; Park, Joohyung; Chung, Te-Lin; … - In: Journal of business research : JBR 69 (2016) 2, pp. 484-491
Persistent link: https://www.econbiz.de/10011435941
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Unknown, surprising, and economically significant : the realities of electronic word of mouth in Chinese social networking sites
Kasabov, Eduard - In: Journal of business research : JBR 69 (2016) 2, pp. 642-652
Persistent link: https://www.econbiz.de/10011436032
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Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
Johns, Raechel; English, Rebecca - In: Journal of business research : JBR 69 (2016) 1, pp. 65-72
Persistent link: https://www.econbiz.de/10011417099
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Exploring the empowering and paradoxical relationship between social media and CSR activism
Boyd, D. Eric; McGarry, Benjamin Michael; Clarke, Theresa B. - In: Journal of business research : JBR 69 (2016) 8, pp. 2739-2746
Persistent link: https://www.econbiz.de/10011506837
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Social media interaction, the university brand and recruitment performance
Rutter, Richard; Roper, Stuart; Lettice, Fiona - In: Journal of business research : JBR 69 (2016) 8, pp. 3096-3104
Persistent link: https://www.econbiz.de/10011507927
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Broadening an understanding of problem gambling : the lifestyle consumption community of sports betting
Gordon, Ross; Gurrieri, Lauren; Chapman, Michael - In: Journal of business research : JBR 68 (2015) 10, pp. 2164-2172
Persistent link: https://www.econbiz.de/10011373097
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Emergence of collective intelligence in online communities
Mačiulienė, Monika; Skaržauskienė, Aelita - In: Journal of business research : JBR 69 (2016) 5, pp. 1718-1724
Persistent link: https://www.econbiz.de/10011450972
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Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi; Chiou, Jyh-Shen; Hsiao, Chih-Hui; … - In: Journal of business research : JBR 69 (2016) 6, pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234
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Flow and social capital theory in online impulse buying
Huang, Li-Ting - In: Journal of business research : JBR 69 (2016) 6, pp. 2277-2283
Persistent link: https://www.econbiz.de/10011472240