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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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Overcoming vulnerability : channel design strategies to alleviate vulnerability perceptions in customer journeys
Wünderlich, Nancy V.; Hogreve, Jens; Chowdhury, Ilma Nur; … - In: Journal of business research : JBR 116 (2020), pp. 377-386
Persistent link: https://www.econbiz.de/10012257627
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Facilitating dynamic marketing capabilities development for domestic and foreign firms in an emerging economy
Xu, Hangjun; Guo, Huiling; Zhang, Jing; Dang, Anh - In: Journal of business research : JBR 86 (2018), pp. 141-152
Persistent link: https://www.econbiz.de/10011855266
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Influence of functional conflicts on marketing capability in channel relationships
Tang, Thuong Phat; Fu, Xiaorong; Xie, Qinghong - In: Journal of business research : JBR 78 (2017), pp. 252-260
Persistent link: https://www.econbiz.de/10011736340
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Top management attention to trade shows and firm performance : a relationship marketing perspective
Brown, Brian P.; Mohan, Mayoor; Boyd, D. Eric - In: Journal of business research : JBR 81 (2017), pp. 40-50
Persistent link: https://www.econbiz.de/10011771580
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Digitalizing customer journeys in B2B markets
Lundin, Lisa; Kindström, Daniel - In: Journal of business research : JBR 157 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
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A broad overview of interactive digital marketing : a bibliometric network analysis
Krishen, Anjala S.; Dwivedi, Yogesh Kumar; Bindu, N.; … - In: Journal of business research : JBR 131 (2021), pp. 183-195
Persistent link: https://www.econbiz.de/10012545041
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What is co-creation? : an interactional creation framework and its implications for value creation
Ramaswamy, Venkatram; Ozcan, Kerimcan - In: Journal of business research : JBR 84 (2018), pp. 196-205
Persistent link: https://www.econbiz.de/10011802900
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Interfirm behavior and goal alignment in relational exchanges
Stephen, Andrew T.; Coote, Leonard V. - In: Journal of business research : JBR 60 (2007) 4, pp. 285-295
Persistent link: https://www.econbiz.de/10003451371
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Factors of determining long-term orientation in interfirm relationship
Ryu, Sungmin; Park, Jeong Eun; Min, Soonhong - In: Journal of business research : JBR 60 (2007) 12, pp. 1225-1233
Persistent link: https://www.econbiz.de/10003571112