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Cross-country differences in private-label success : an exploratory approach
Sebri, Mouna; Zaccour, Georges - In: Journal of business research : JBR 80 (2017), pp. 116-126
Persistent link: https://www.econbiz.de/10011771458
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Implementing online store for national brand competing against private label
Amrouche, Nawel; Yan, Ruiliang - In: Journal of business research : JBR 65 (2012) 3, pp. 325-332
Persistent link: https://www.econbiz.de/10009507203
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Implementing online store for national brand competing against private label
Amrouche, Nawel; Yan, Ruiliang - In: Journal of business research : JBR 65 (2012) 3, pp. 325-333
Persistent link: https://www.econbiz.de/10009819642
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Could co-op advertising be a manufacturer's counterstrategy to store brands?
Karray, Salma; Zaccour, Georges - In: Journal of business research : JBR 59 (2006) 9, pp. 1008-1015
Persistent link: https://www.econbiz.de/10007295790