//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Learing from winners : how IBM...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
323
Marketingmanagement
323
Consumer behaviour
288
Konsumentenverhalten
288
Brand
283
Markenartikel
279
Brand management
276
Markenführung
276
Brand image
209
Markenimage
209
Relationship marketing
118
Beziehungsmarketing
117
Internet marketing
61
Online-Marketing
61
Marketing
59
Firm performance
58
Unternehmenserfolg
58
Social Web
53
Social web
53
Luxury goods
50
Luxusgüter
50
Market orientation
38
Advertising effects
37
Werbewirkung
37
Strategic management
34
Strategisches Management
34
Innovation
32
International marketing
30
Internationales Marketing
30
USA
28
United States
28
Competitive advantage
26
Wettbewerbsvorteil
26
Business start-up
24
KMU
24
SME
24
Unternehmensgründung
24
Brand loyalty
20
Resource-based view
20
Ressourcenorientierter Ansatz
20
more ...
less ...
Online availability
All
Undetermined
400
Free
9
Type of publication
All
Article
590
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
588
Aufsatz in Zeitschrift
588
Collection of articles of several authors
11
Sammelwerk
11
Conference paper
5
Konferenzbeitrag
5
Case study
1
Conference proceedings
1
Fallstudie
1
Konferenzschrift
1
more ...
less ...
Language
All
English
591
Undetermined
4
Author
All
Ko, Eunju
13
Laroche, Michel
7
Gupta, Suraksha
5
Shukla, Paurav
5
Christodoulides, George
4
Diamantopoulos, Adamantios
4
Foroudi, Pantea
4
Kim, Juran
4
Kim, Kyung Hoon
4
Melewar, T. C.
4
Phau, Ian
4
Salo, Jari
4
Sharma, Piyush
4
Sivakumar, K.
4
Valette-Florence, Pierre
4
Veloutsou, Cleopatra
4
Zhou, Kevin Zheng
4
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Baker, Thomas L.
3
Balmer, John M.T.
3
Calantone, Roger J.
3
Davvetas, Vasileios
3
Donthu, Naveen
3
Dwivedi, Yogesh Kumar
3
Gerrath, Maximilian H. E. E.
3
Grohs, Reinhard
3
Guzman, Francisco
3
Kim, Sang Jin
3
Koll, Oliver
3
Krishen, Anjala S.
3
Lim, Weng Marc
3
Madhavaram, Sreedhar
3
Mandler, Timo
3
Megehee, Carol M.
3
Merchant, Altaf
3
Michel, Géraldine
3
Motoki, Kosuke
3
Mühlbacher, Hans
3
Paul, Justin
3
more ...
less ...
Published in...
All
Journal of business research : JBR
The journal of brand management : an international journal
337
Industrial marketing management : the international journal for industrial and high-tech firms
275
SpringerLink / Bücher
260
Journal of retailing and consumer services
235
Journal of strategic marketing
230
The journal of product & brand management
226
European journal of marketing : EJM
191
Journal of marketing
150
Journal of marketing management : MM
150
Journal of the Academy of Marketing Science
148
Europäische Hochschulschriften / 5
145
Journal of marketing communications
138
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
136
Marketing intelligence & planning
129
Psychology & marketing
116
The journal of business & industrial marketing
113
Journal of marketing research : JMR
108
Journal of advertising research
101
Asia Pacific journal of marketing and logistics
91
Gabler Edition Wissenschaft
90
Springer eBook Collection
86
Management science : journal of the Institute for Operations Research and the Management Sciences
85
The Trademark reporter
85
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
80
Business horizons
78
Marketing letters : a journal of research in marketing
78
Marketing : ZFP ; journal of research and management
76
European Journal of Marketing
75
Markenartikel : das Magazin für Markenführung
74
Jahrbuch der Absatz- und Verbrauchsforschung
73
International marketing review
70
Marketing Intelligence & Planning
68
Journal of global marketing
67
International journal of hospitality management
62
The journal of consumer marketing
61
Journal of retailing
60
The marketing review
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
59
Lehrbuch
59
more ...
less ...
Source
All
ECONIS (ZBW)
595
Showing
1
-
10
of
595
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of advertising-evoked vicarious nostalgia on
brand
heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
2
Quality-tier competition and optimal pricing
Sivakumar, K.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10001183943
Saved in:
3
Unique inter-
brand
effects of price on
brand
choice
Krishnamurthi, Lakshman
- In:
Journal of business research : JBR
34
(
1995
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10001187884
Saved in:
4
Brand
orientation : conceptual extension, scale development and validation
Piha, Lamprini
;
Papadas, Karolos
;
Davvetas, Vasileios
- In:
Journal of business research : JBR
134
(
2021
),
pp. 203-222
Persistent link: https://www.econbiz.de/10012643741
Saved in:
5
Matching green messages with
brand
positioning to improve
brand
evaluation
Luz, Victoria Vilasanti da
;
Mantovani, Danielle
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 25-40
Persistent link: https://www.econbiz.de/10012416925
Saved in:
6
Minimalism in consumption : a typology and
brand
engagement strategies
Pangarkar, Aniruddha
;
Shukla, Paurav
;
Taylor, Charles …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
Saved in:
7
Can
brand
sharing change consumers'
brand
attitudes? : the roles of agency-communion orientation and message length
Lu, Yue
;
Xie, Ninghui
;
Yang, Defeng
;
Lei, Xi
- In:
Journal of business research : JBR
128
(
2021
),
pp. 350-359
Persistent link: https://www.econbiz.de/10012494462
Saved in:
8
Inferring
brand
integrity from marketing communications : the effects of
brand
transparency signals in a consumer empowerment context
Cambier, Fanny
;
Poncin, Ingrid
- In:
Journal of business research : JBR
109
(
2020
),
pp. 260-270
Persistent link: https://www.econbiz.de/10012238060
Saved in:
9
The impact of
brand
value on
brand
competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
10
The role of
brand
equity in a new rebranding strategy of a private label
Marques, Catarina
;
Silva, Rui Vinhas da
;
Davcik, Nebojsa S.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 497-507
Persistent link: https://www.econbiz.de/10012287217
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->