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Self-brand connections : the role of attitude strength and autobiographical memory primes
Moore, David J.; Homer, Pamela Miles - In: Journal of business research : JBR 61 (2008) 7, pp. 707-714
Persistent link: https://www.econbiz.de/10003709472
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Female consumers : decision-making in brand-driven retail
Granot, Elad; Greene, Henry; Brashear-Alejandro, Thomas - In: Journal of business research : JBR 63 (2010) 8, pp. 801-808
Persistent link: https://www.econbiz.de/10009238396
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From Armani to Zara : impression formation based on fashion store patronage
Willems, Kim; Janssens, Wim; Swinnen, Gilbert; … - In: Journal of business research : JBR 65 (2012) 10, pp. 1487-1494
Persistent link: https://www.econbiz.de/10009620136
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Navigating relative invariance : perspectives on corporate heritage identity and organizational heritage identity in an evolving nonprofit institution
Lee, Zoe; Davies, Iain - In: Journal of business research : JBR 129 (2021), pp. 813-825
Persistent link: https://www.econbiz.de/10012509748
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Place as a nexus for corporate heritage identity : an international study of family-owned wineries
Spielmann, Nathalie; Discua Cruz, Allan; Tyler, Beverly B. - In: Journal of business research : JBR 129 (2021), pp. 826-837
Persistent link: https://www.econbiz.de/10012509749
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Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.; Podnar, Klement - In: Journal of business research : JBR 134 (2021), pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
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Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva; Demangeot, Catherine; Pullig, Chris; … - In: Journal of business research : JBR 98 (2019), pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
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Next stop, pleasure town : identity transformation and women's erotic consumption
Walther, Luciana; Schouten, John W. - In: Journal of business research : JBR 69 (2016) 1, pp. 273-283
Persistent link: https://www.econbiz.de/10011417726
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How feminine is the female advantage? : incremental validity of gender traits over leader sex on employees' responses
Gartzia, Leire; Baniandrés, Josune - In: Journal of business research : JBR 99 (2019), pp. 125-139
Persistent link: https://www.econbiz.de/10012023579
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Upgrade pricing, market growth, and social welfare
Zhao, Hao; Jagpal, Sharan - In: Journal of business research : JBR 62 (2009) 7, pp. 713-718
Persistent link: https://www.econbiz.de/10003862026